#722774#722774

#722774 is a dark, vivid purple. Relative luminance 0.063; OKLCH L 41.6% C 0.144 H 326.7°. Best body text is #FFFFFF at 9.30:1 contrast (WCAG AA passes).

Color values

HEX	#722774
RGB	rgb(114, 39, 116)
HSL	hsl(298, 50%, 30%)
HSV	hsv(298, 66%, 45%)
CMYK	cmyk(1.7%, 66.4%, 0%, 54.5%)
CIE-LAB	lab(30.13, 43.46, -28.50)
CIE-LCH	lch(30.13, 51.97, 326.74°)
OKLab	oklab(41.63% 0.1201 -0.0789)
OKLCH	oklch(41.63% 0.144 326.7)
XYZ	xyz(10.8171, 6.2901, 17.1640)
Luminance	0.0629 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#722774 #297427

analogous

#4C2774 #722774 #74274F

triadic

#722774 #747227 #277472

tetradic

#722774 #744C27 #297427 #274F74

square

#722774 #744C27 #297427 #274F74

split-complementary

#722774 #4F7427 #27744C

monochromatic

#180818 #451846 #722774 #9F36A2 #C151C4

Accessibility & contrast

On white

9.30

#722774 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.26

#722774 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #722774

9.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##722774	#FFFFFF	#000000	##FFFFFF
##722774	1.00	9.30	2.26	9.30
#FFFFFF	9.30	1.00	21.00	1.00
#000000	2.26	21.00	1.00	21.00
##FFFFFF	9.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1B4176

Deuteranopia (green-blind)

#384A72

Tritanopia (blue-blind)

#75324A

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #722774;
/* rgb */ color: rgb(114, 39, 116);
/* oklch */ color: oklch(41.6% 0.144 326.7);

Tailwind

colors: {
  custom: {
    50: '#9d679c',
    500: '#722774',
    950: '#000000',
  },
}

SCSS

$custom: #722774;
$custom-light: #9d679c;
$custom-dark: #000000;

JSON

{
  "hex": "#722774",
  "rgb": {
    "r": 114,
    "g": 39,
    "b": 116
  },
  "hsl": {
    "h": 298.442,
    "s": 49.677,
    "l": 30.392
  },
  "oklch": {
    "l": 0.41626,
    "c": 0.14371,
    "h": 326.7
  },
  "luminance": 0.06289
}

Semantic roles & 50–950 ramp

primary

#722774

secondary

#53A650

accent

#D94F52

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060E

muted

#7E7A7E

Preview Lab

Preview with #722774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →