#72276F#72276F

#72276F is a dark, vivid purple. Relative luminance 0.062; OKLCH L 41.3% C 0.139 H 329.4°. Best body text is #FFFFFF at 9.40:1 contrast (WCAG AA passes).

Color values

HEX	#72276F
RGB	rgb(114, 39, 111)
HSL	hsl(302, 49%, 30%)
HSV	hsv(302, 66%, 45%)
CMYK	cmyk(0%, 65.8%, 2.6%, 55.3%)
CIE-LAB	lab(29.85, 42.52, -25.76)
CIE-LCH	lch(29.85, 49.72, 328.80°)
OKLab	oklab(41.33% 0.1198 -0.0709)
OKLCH	oklch(41.33% 0.139 329.4)
XYZ	xyz(10.5341, 6.1769, 15.6733)
Luminance	0.0618 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72276F #27722A

analogous

#502772 #72276F #722749

triadic

#72276F #6F7227 #276F72

tetradic

#72276F #725027 #27722A #274972

square

#72276F #725027 #27722A #274972

split-complementary

#72276F #497227 #277250

monochromatic

#170816 #441743 #72276F #A0379B #C350BF

Accessibility & contrast

On white

9.40

#72276F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.24

#72276F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72276F

9.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72276F	#FFFFFF	#000000	##FFFFFF
##72276F	1.00	9.40	2.24	9.40
#FFFFFF	9.40	1.00	21.00	1.00
#000000	2.24	21.00	1.00	21.00
##FFFFFF	9.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#204071

Deuteranopia (green-blind)

#3B4A6D

Tritanopia (blue-blind)

#763047

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #72276f;
/* rgb */ color: rgb(114, 39, 111);
/* oklch */ color: oklch(41.3% 0.139 329.4);

Tailwind

colors: {
  custom: {
    50: '#9d6798',
    500: '#72276f',
    950: '#000000',
  },
}

SCSS

$custom: #72276f;
$custom-light: #9d6798;
$custom-dark: #000000;

JSON

{
  "hex": "#72276f",
  "rgb": {
    "r": 114,
    "g": 39,
    "b": 111
  },
  "hsl": {
    "h": 302.4,
    "s": 49.02,
    "l": 30
  },
  "oklch": {
    "l": 0.41334,
    "c": 0.13921,
    "h": 329.4
  },
  "luminance": 0.06176
}

Semantic roles & 50–950 ramp

primary

#72276F

secondary

#50A454

accent

#D9554F

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060E

muted

#7E7A7E

Preview Lab

Preview with #72276F

Body copy rendered with the generated semantic roles for this colour.

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