#72276D#72276D

#72276D is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.2% C 0.137 H 330.5°. Best body text is #FFFFFF at 9.43:1 contrast (WCAG AA passes).

Color values

HEX	#72276D
RGB	rgb(114, 39, 109)
HSL	hsl(304, 49%, 30%)
HSV	hsv(304, 66%, 45%)
CMYK	cmyk(0%, 65.8%, 4.4%, 55.3%)
CIE-LAB	lab(29.75, 42.16, -24.65)
CIE-LCH	lch(29.75, 48.84, 329.69°)
OKLab	oklab(41.22% 0.1196 -0.0677)
OKLCH	oklch(41.22% 0.137 330.5)
XYZ	xyz(10.4252, 6.1333, 15.0998)
Luminance	0.0613 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72276D #27722C

analogous

#522772 #72276D #722747

triadic

#72276D #6D7227 #276D72

tetradic

#72276D #725227 #27722C #274772

square

#72276D #725227 #27722C #274772

split-complementary

#72276D #477227 #277252

monochromatic

#170816 #441741 #72276D #A03799 #C350BC

Accessibility & contrast

On white

9.43

#72276D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#72276D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72276D

9.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72276D	#FFFFFF	#000000	##FFFFFF
##72276D	1.00	9.43	2.23	9.43
#FFFFFF	9.43	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#223F6F

Deuteranopia (green-blind)

#3B4A6B

Tritanopia (blue-blind)

#762F46

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #72276d;
/* rgb */ color: rgb(114, 39, 109);
/* oklch */ color: oklch(41.2% 0.137 330.5);

Tailwind

colors: {
  custom: {
    50: '#9d6797',
    500: '#72276d',
    950: '#000000',
  },
}

SCSS

$custom: #72276d;
$custom-light: #9d6797;
$custom-dark: #000000;

JSON

{
  "hex": "#72276d",
  "rgb": {
    "r": 114,
    "g": 39,
    "b": 109
  },
  "hsl": {
    "h": 304,
    "s": 49.02,
    "l": 30
  },
  "oklch": {
    "l": 0.4122,
    "c": 0.13745,
    "h": 330.5
  },
  "luminance": 0.06133
}

Semantic roles & 50–950 ramp

primary

#72276D

secondary

#50A456

accent

#D9584F

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060D

muted

#7E7A7E

Preview Lab

Preview with #72276D

Body copy rendered with the generated semantic roles for this colour.

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