#72276C#72276C

#72276C is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.2% C 0.137 H 331.0°. Best body text is #FFFFFF at 9.45:1 contrast (WCAG AA passes).

Color values

HEX	#72276C
RGB	rgb(114, 39, 108)
HSL	hsl(305, 49%, 30%)
HSV	hsv(305, 66%, 45%)
CMYK	cmyk(0%, 65.8%, 5.3%, 55.3%)
CIE-LAB	lab(29.69, 41.98, -24.09)
CIE-LCH	lch(29.69, 48.40, 330.15°)
OKLab	oklab(41.16% 0.1195 -0.0661)
OKLCH	oklch(41.16% 0.137 331)
XYZ	xyz(10.3717, 6.1119, 14.8179)
Luminance	0.0611 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72276C #27722D

analogous

#532772 #72276C #722746

triadic

#72276C #6C7227 #276C72

tetradic

#72276C #725327 #27722D #274672

square

#72276C #725327 #27722D #274672

split-complementary

#72276C #467227 #277253

monochromatic

#170816 #441741 #72276C #A03797 #C350BA

Accessibility & contrast

On white

9.45

#72276C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#72276C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72276C

9.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72276C	#FFFFFF	#000000	##FFFFFF
##72276C	1.00	9.45	2.22	9.45
#FFFFFF	9.45	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#223F6E

Deuteranopia (green-blind)

#3C4A6A

Tritanopia (blue-blind)

#772E46

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #72276c;
/* rgb */ color: rgb(114, 39, 108);
/* oklch */ color: oklch(41.2% 0.137 331.0);

Tailwind

colors: {
  custom: {
    50: '#9d6796',
    500: '#72276c',
    950: '#000000',
  },
}

SCSS

$custom: #72276c;
$custom-light: #9d6796;
$custom-dark: #000000;

JSON

{
  "hex": "#72276c",
  "rgb": {
    "r": 114,
    "g": 39,
    "b": 108
  },
  "hsl": {
    "h": 304.8,
    "s": 49.02,
    "l": 30
  },
  "oklch": {
    "l": 0.41164,
    "c": 0.13658,
    "h": 331
  },
  "luminance": 0.06111
}

Semantic roles & 50–950 ramp

primary

#72276C

secondary

#50A457

accent

#D95A4F

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060D

muted

#7E7A7E

Preview Lab

Preview with #72276C

Body copy rendered with the generated semantic roles for this colour.

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