#72276B#72276B

#72276B is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.1% C 0.136 H 331.6°. Best body text is #FFFFFF at 9.47:1 contrast (WCAG AA passes).

Color values

HEX	#72276B
RGB	rgb(114, 39, 107)
HSL	hsl(306, 49%, 30%)
HSV	hsv(306, 66%, 45%)
CMYK	cmyk(0%, 65.8%, 6.1%, 55.3%)
CIE-LAB	lab(29.64, 41.80, -23.54)
CIE-LCH	lch(29.64, 47.97, 330.62°)
OKLab	oklab(41.11% 0.1194 -0.0645)
OKLCH	oklch(41.11% 0.136 331.6)
XYZ	xyz(10.3188, 6.0907, 14.5392)
Luminance	0.0609 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72276B #27722E

analogous

#542772 #72276B #722745

triadic

#72276B #6B7227 #276B72

tetradic

#72276B #725427 #27722E #274572

square

#72276B #725427 #27722E #274572

split-complementary

#72276B #457227 #277254

monochromatic

#170815 #441740 #72276B #A03796 #C350B8

Accessibility & contrast

On white

9.47

#72276B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#72276B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72276B

9.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72276B	#FFFFFF	#000000	##FFFFFF
##72276B	1.00	9.47	2.22	9.47
#FFFFFF	9.47	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#233F6D

Deuteranopia (green-blind)

#3C4A69

Tritanopia (blue-blind)

#772E45

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #72276b;
/* rgb */ color: rgb(114, 39, 107);
/* oklch */ color: oklch(41.1% 0.136 331.6);

Tailwind

colors: {
  custom: {
    50: '#9d6795',
    500: '#72276b',
    950: '#000000',
  },
}

SCSS

$custom: #72276b;
$custom-light: #9d6795;
$custom-dark: #000000;

JSON

{
  "hex": "#72276b",
  "rgb": {
    "r": 114,
    "g": 39,
    "b": 107
  },
  "hsl": {
    "h": 305.6,
    "s": 49.02,
    "l": 30
  },
  "oklch": {
    "l": 0.41108,
    "c": 0.1357,
    "h": 331.6
  },
  "luminance": 0.0609
}

Semantic roles & 50–950 ramp

primary

#72276B

secondary

#50A458

accent

#D95C4F

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060D

muted

#7E7A7E

Preview Lab

Preview with #72276B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →