#72273B#72273B
#72273B is a dark, moderate pink. Relative luminance 0.053; OKLCH L 39.0% C 0.107 H 7.1°. Best body text is #FFFFFF at 10.15:1 contrast (WCAG AA passes).
Color values
| HEX | #72273B |
|---|---|
| RGB | rgb(114, 39, 59) |
| HSL | hsl(344, 49%, 30%) |
| HSV | hsv(344, 66%, 45%) |
| CMYK | cmyk(0%, 65.8%, 48.2%, 55.3%) |
| CIE-LAB | lab(27.70, 34.85, 5.07) |
| CIE-LCH | lch(27.70, 35.22, 8.27°) |
| OKLab | oklab(39.04% 0.1061 0.0133) |
| OKLCH | oklch(39.04% 0.107 7.1) |
| XYZ | xyz(8.4550, 5.3452, 4.7233) |
| Luminance | 0.0534 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine
#722F37
ΔE00 3.96
Bordeaux
#7B002C
ΔE00 5.83
Wine (survey)
#80013F
ΔE00 6.04
Merlot
#730039
ΔE00 6.09
Red Wine
#8C0034
ΔE00 6.78
Purple Brown
#673A3F
ΔE00 6.99
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#72273B #27725E
analogous
#722761 #72273B #723827
triadic
#72273B #3B7227 #273B72
tetradic
#72273B #617227 #27725E #382772
square
#72273B #617227 #27725E #382772
split-complementary
#72273B #277238 #276172
monochromatic
#17080C #441723 #72273B #A03753 #C3506F
Accessibility & contrast
On white
10.15
#72273B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.07
#72273B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #72273B
10.15:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##72273B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##72273B | 1.00 | 10.15 | 2.07 | 10.15 |
| #FFFFFF | 10.15 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.07 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.15 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#37383B
Deuteranopia (green-blind)
#4A4739
Tritanopia (blue-blind)
#7C1D2F
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #72273b; /* rgb */ color: rgb(114, 39, 59); /* oklch */ color: oklch(39.0% 0.107 7.1);
Tailwind
colors: {
custom: {
50: '#9e6670',
500: '#72273b',
950: '#000000',
},
}SCSS
$custom: #72273b; $custom-light: #9e6670; $custom-dark: #000000;
JSON
{
"hex": "#72273b",
"rgb": {
"r": 114,
"g": 39,
"b": 59
},
"hsl": {
"h": 344,
"s": 49.02,
"l": 30
},
"oklch": {
"l": 0.39041,
"c": 0.10692,
"h": 7.1
},
"luminance": 0.05344
}Semantic roles & 50–950 ramp
primary
#72273B
secondary
#50A48E
accent
#D9B44F
background
#FAF6F6
surface
#F4EBEC
border
#CEC6C7
text
#0F0607
muted
#7F7A7A