#722697#722697

#722697 is a dark, vivid purple. Relative luminance 0.072; OKLCH L 43.9% C 0.178 H 312.0°. Best body text is #FFFFFF at 8.61:1 contrast (WCAG AA passes).

Color values

HEX	#722697
RGB	rgb(114, 38, 151)
HSL	hsl(280, 60%, 37%)
HSV	hsv(280, 75%, 59%)
CMYK	cmyk(24.5%, 74.8%, 0%, 40.8%)
CIE-LAB	lab(32.25, 51.05, -46.89)
CIE-LCH	lch(32.25, 69.32, 317.43°)
OKLab	oklab(43.87% 0.1193 -0.1326)
OKLCH	oklch(43.87% 0.178 312)
XYZ	xyz(13.2174, 7.1984, 29.9653)
Luminance	0.0720 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#722697 #4B9726

analogous

#3A2697 #722697 #972684

triadic

#722697 #977226 #269772

tetradic

#722697 #973A26 #4B9726 #268497

square

#722697 #973A26 #4B9726 #268497

split-complementary

#722697 #849726 #26973A

monochromatic

#280D35 #4D1A66 #722697 #9732C8 #B060D7

Accessibility & contrast

On white

8.61

#722697 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.44

#722697 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #722697

8.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##722697	#FFFFFF	#000000	##FFFFFF
##722697	1.00	8.61	2.44	8.61
#FFFFFF	8.61	1.00	21.00	1.00
#000000	2.44	21.00	1.00	21.00
##FFFFFF	8.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00489A

Deuteranopia (green-blind)

#164D95

Tritanopia (blue-blind)

#6E405D

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #722697;
/* rgb */ color: rgb(114, 38, 151);
/* oklch */ color: oklch(43.9% 0.178 312.0);

Tailwind

colors: {
  custom: {
    50: '#9f68b6',
    500: '#722697',
    950: '#000000',
  },
}

SCSS

$custom: #722697;
$custom-light: #9f68b6;
$custom-dark: #000000;

JSON

{
  "hex": "#722697",
  "rgb": {
    "r": 114,
    "g": 38,
    "b": 151
  },
  "hsl": {
    "h": 280.354,
    "s": 59.788,
    "l": 37.059
  },
  "oklch": {
    "l": 0.43872,
    "c": 0.17837,
    "h": 312
  },
  "luminance": 0.07198
}

Semantic roles & 50–950 ramp

primary

#722697

secondary

#7CBC5C

accent

#E34579

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0711

muted

#7F7A80

Preview Lab

Preview with #722697

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →