#722694#722694

#722694 is a dark, vivid purple. Relative luminance 0.071; OKLCH L 43.7% C 0.175 H 313.0°. Best body text is #FFFFFF at 8.68:1 contrast (WCAG AA passes).

Color values

HEX	#722694
RGB	rgb(114, 38, 148)
HSL	hsl(281, 59%, 36%)
HSV	hsv(281, 74%, 58%)
CMYK	cmyk(23%, 74.3%, 0%, 42%)
CIE-LAB	lab(32.04, 50.40, -45.41)
CIE-LCH	lch(32.04, 67.84, 317.98°)
OKLab	oklab(43.65% 0.1197 -0.1282)
OKLCH	oklch(43.65% 0.175 313)
XYZ	xyz(12.9769, 7.1021, 28.6985)
Luminance	0.0710 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#722694 #489426

analogous

#3B2694 #722694 #94267F

triadic

#722694 #947226 #269472

tetradic

#722694 #943B26 #489426 #267F94

square

#722694 #943B26 #489426 #267F94

split-complementary

#722694 #7F9426 #26943B

monochromatic

#270D33 #4C1963 #722694 #9833C5 #B15FD6

Accessibility & contrast

On white

8.68

#722694 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.42

#722694 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #722694

8.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##722694	#FFFFFF	#000000	##FFFFFF
##722694	1.00	8.68	2.42	8.68
#FFFFFF	8.68	1.00	21.00	1.00
#000000	2.42	21.00	1.00	21.00
##FFFFFF	8.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004797

Deuteranopia (green-blind)

#1B4D92

Tritanopia (blue-blind)

#6E3E5B

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #722694;
/* rgb */ color: rgb(114, 38, 148);
/* oklch */ color: oklch(43.7% 0.175 313.0);

Tailwind

colors: {
  custom: {
    50: '#9e68b4',
    500: '#722694',
    950: '#000000',
  },
}

SCSS

$custom: #722694;
$custom-light: #9e68b4;
$custom-dark: #000000;

JSON

{
  "hex": "#722694",
  "rgb": {
    "r": 114,
    "g": 38,
    "b": 148
  },
  "hsl": {
    "h": 281.455,
    "s": 59.14,
    "l": 36.471
  },
  "oklch": {
    "l": 0.43651,
    "c": 0.17545,
    "h": 313
  },
  "luminance": 0.07102
}

Semantic roles & 50–950 ramp

primary

#722694

secondary

#79BB5B

accent

#E24576

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0711

muted

#7F7A80

Preview Lab

Preview with #722694

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →