#72267B#72267B

#72267B is a dark, vivid purple. Relative luminance 0.064; OKLCH L 41.9% C 0.152 H 323.3°. Best body text is #FFFFFF at 9.22:1 contrast (WCAG AA passes).

Color values

HEX	#72267B
RGB	rgb(114, 38, 123)
HSL	hsl(294, 53%, 32%)
HSV	hsv(294, 69%, 48%)
CMYK	cmyk(7.3%, 69.1%, 0%, 51.8%)
CIE-LAB	lab(30.39, 45.24, -32.52)
CIE-LCH	lch(30.39, 55.72, 324.29°)
OKLab	oklab(41.94% 0.1216 -0.0905)
OKLCH	oklch(41.94% 0.152 323.3)
XYZ	xyz(11.2074, 6.3943, 19.3790)
Luminance	0.0639 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72267B #2F7B26

analogous

#48267B #72267B #7B265A

triadic

#72267B #7B7226 #267B72

tetradic

#72267B #7B4826 #2F7B26 #265A7B

square

#72267B #7B4826 #2F7B26 #265A7B

split-complementary

#72267B #5A7B26 #267B48

monochromatic

#1B091D #47184C #72267B #9D34AA #BD52CA

Accessibility & contrast

On white

9.22

#72267B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.28

#72267B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72267B

9.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72267B	#FFFFFF	#000000	##FFFFFF
##72267B	1.00	9.22	2.28	9.22
#FFFFFF	9.22	1.00	21.00	1.00
#000000	2.28	21.00	1.00	21.00
##FFFFFF	9.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#11427D

Deuteranopia (green-blind)

#334B79

Tritanopia (blue-blind)

#74344D

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #72267b;
/* rgb */ color: rgb(114, 38, 123);
/* oklch */ color: oklch(41.9% 0.152 323.3);

Tailwind

colors: {
  custom: {
    50: '#9d67a1',
    500: '#72267b',
    950: '#000000',
  },
}

SCSS

$custom: #72267b;
$custom-light: #9d67a1;
$custom-dark: #000000;

JSON

{
  "hex": "#72267b",
  "rgb": {
    "r": 114,
    "g": 38,
    "b": 123
  },
  "hsl": {
    "h": 293.647,
    "s": 52.795,
    "l": 31.569
  },
  "oklch": {
    "l": 0.41942,
    "c": 0.15157,
    "h": 323.3
  },
  "luminance": 0.06394
}

Semantic roles & 50–950 ramp

primary

#72267B

secondary

#5AAD50

accent

#DC4C5B

background

#F9F6FA

surface

#F2EBF3

border

#CCC6CD

text

#0F060F

muted

#7E7A7F

Preview Lab

Preview with #72267B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →