#722678#722678

#722678 is a dark, vivid purple. Relative luminance 0.063; OKLCH L 41.8% C 0.149 H 324.8°. Best body text is #FFFFFF at 9.28:1 contrast (WCAG AA passes).

Color values

HEX	#722678
RGB	rgb(114, 38, 120)
HSL	hsl(296, 52%, 31%)
HSV	hsv(296, 68%, 47%)
CMYK	cmyk(5%, 68.3%, 0%, 52.9%)
CIE-LAB	lab(30.21, 44.66, -30.92)
CIE-LCH	lch(30.21, 54.32, 325.31°)
OKLab	oklab(41.76% 0.1215 -0.0859)
OKLCH	oklch(41.76% 0.149 324.8)
XYZ	xyz(11.0224, 6.3204, 18.4050)
Luminance	0.0632 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#722678 #2C7826

analogous

#492678 #722678 #782655

triadic

#722678 #787226 #267872

tetradic

#722678 #784926 #2C7826 #265578

square

#722678 #784926 #2C7826 #265578

split-complementary

#722678 #557826 #267849

monochromatic

#1A091B #46174A #722678 #9E35A6 #BF51C8

Accessibility & contrast

On white

9.28

#722678 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.26

#722678 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #722678

9.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##722678	#FFFFFF	#000000	##FFFFFF
##722678	1.00	9.28	2.26	9.28
#FFFFFF	9.28	1.00	21.00	1.00
#000000	2.26	21.00	1.00	21.00
##FFFFFF	9.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#15417A

Deuteranopia (green-blind)

#354A76

Tritanopia (blue-blind)

#74334B

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #722678;
/* rgb */ color: rgb(114, 38, 120);
/* oklch */ color: oklch(41.8% 0.149 324.8);

Tailwind

colors: {
  custom: {
    50: '#9d679f',
    500: '#722678',
    950: '#000000',
  },
}

SCSS

$custom: #722678;
$custom-light: #9d679f;
$custom-dark: #000000;

JSON

{
  "hex": "#722678",
  "rgb": {
    "r": 114,
    "g": 38,
    "b": 120
  },
  "hsl": {
    "h": 295.61,
    "s": 51.899,
    "l": 30.98
  },
  "oklch": {
    "l": 0.41755,
    "c": 0.1488,
    "h": 324.8
  },
  "luminance": 0.0632
}

Semantic roles & 50–950 ramp

primary

#722678

secondary

#56AA50

accent

#DB4C57

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060E

muted

#7E7A7E

Preview Lab

Preview with #722678

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →