#722540#722540

#722540 is a dark, moderate pink. Relative luminance 0.053; OKLCH L 38.9% C 0.111 H 2.1°. Best body text is #FFFFFF at 10.22:1 contrast (WCAG AA passes).

Color values

HEX	#722540
RGB	rgb(114, 37, 64)
HSL	hsl(339, 51%, 30%)
HSV	hsv(339, 68%, 45%)
CMYK	cmyk(0%, 67.5%, 43.9%, 55.3%)
CIE-LAB	lab(27.50, 36.35, 1.43)
CIE-LCH	lch(27.50, 36.38, 2.25°)
OKLab	oklab(38.94% 0.1111 0.0041)
OKLCH	oklch(38.94% 0.111 2.1)
XYZ	xyz(8.5270, 5.2717, 5.4180)
Luminance	0.0527 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#722540 #257257

analogous

#722567 #722540 #723125

triadic

#722540 #407225 #254072

tetradic

#722540 #677225 #257257 #312572

square

#722540 #677225 #257257 #312572

split-complementary

#722540 #257231 #256772

monochromatic

#17070D #441626 #722540 #A0345A #C54C77

Accessibility & contrast

On white

10.22

#722540 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#722540 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #722540

10.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##722540	#FFFFFF	#000000	##FFFFFF
##722540	1.00	10.22	2.05	10.22
#FFFFFF	10.22	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#343841

Deuteranopia (green-blind)

#49463E

Tritanopia (blue-blind)

#7C1C30

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #722540;
/* rgb */ color: rgb(114, 37, 64);
/* oklch */ color: oklch(38.9% 0.111 2.1);

Tailwind

colors: {
  custom: {
    50: '#9e6574',
    500: '#722540',
    950: '#000000',
  },
}

SCSS

$custom: #722540;
$custom-light: #9e6574;
$custom-dark: #000000;

JSON

{
  "hex": "#722540",
  "rgb": {
    "r": 114,
    "g": 37,
    "b": 64
  },
  "hsl": {
    "h": 338.961,
    "s": 50.993,
    "l": 29.608
  },
  "oklch": {
    "l": 0.3894,
    "c": 0.11117,
    "h": 2.1
  },
  "luminance": 0.05271
}

Semantic roles & 50–950 ramp

primary

#722540

secondary

#4EA586

accent

#DAA94D

background

#FAF6F7

surface

#F4EBED

border

#CEC6C8

text

#0F0608

muted

#7F7A7B

Preview Lab

Preview with #722540

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →