#72247B#72247B

#72247B is a dark, vivid purple. Relative luminance 0.063; OKLCH L 41.7% C 0.154 H 323.4°. Best body text is #FFFFFF at 9.32:1 contrast (WCAG AA passes).

Color values

HEX	#72247B
RGB	rgb(114, 36, 123)
HSL	hsl(294, 55%, 31%)
HSV	hsv(294, 71%, 48%)
CMYK	cmyk(7.3%, 70.7%, 0%, 51.8%)
CIE-LAB	lab(30.08, 46.09, -33.01)
CIE-LCH	lch(30.08, 56.69, 324.39°)
OKLab	oklab(41.72% 0.1239 -0.0919)
OKLCH	oklch(41.72% 0.154 323.4)
XYZ	xyz(11.1451, 6.2699, 19.3582)
Luminance	0.0627 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72247B #2D7B24

analogous

#46247B #72247B #7B2458

triadic

#72247B #7B7224 #247B72

tetradic

#72247B #7B4624 #2D7B24 #24587B

square

#72247B #7B4624 #2D7B24 #24587B

split-complementary

#72247B #587B24 #247B46

monochromatic

#1A081C #46164C #72247B #9E32AA #BE4ECB

Accessibility & contrast

On white

9.32

#72247B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.25

#72247B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72247B

9.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72247B	#FFFFFF	#000000	##FFFFFF
##72247B	1.00	9.32	2.25	9.32
#FFFFFF	9.32	1.00	21.00	1.00
#000000	2.25	21.00	1.00	21.00
##FFFFFF	9.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0C417E

Deuteranopia (green-blind)

#324A79

Tritanopia (blue-blind)

#74324C

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #72247b;
/* rgb */ color: rgb(114, 36, 123);
/* oklch */ color: oklch(41.7% 0.154 323.4);

Tailwind

colors: {
  custom: {
    50: '#9d66a1',
    500: '#72247b',
    950: '#000000',
  },
}

SCSS

$custom: #72247b;
$custom-light: #9d66a1;
$custom-dark: #000000;

JSON

{
  "hex": "#72247b",
  "rgb": {
    "r": 114,
    "g": 36,
    "b": 123
  },
  "hsl": {
    "h": 293.793,
    "s": 54.717,
    "l": 31.176
  },
  "oklch": {
    "l": 0.41724,
    "c": 0.15427,
    "h": 323.4
  },
  "luminance": 0.06269
}

Semantic roles & 50–950 ramp

primary

#72247B

secondary

#57AD4D

accent

#DE4A59

background

#FAF6FA

surface

#F3EBF3

border

#CDC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #72247B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →