#72243D#72243D
#72243D is a dark, moderate pink. Relative luminance 0.052; OKLCH L 38.7% C 0.112 H 4.3°. Best body text is #FFFFFF at 10.32:1 contrast (WCAG AA passes).
Color values
| HEX | #72243D |
|---|---|
| RGB | rgb(114, 36, 61) |
| HSL | hsl(341, 52%, 29%) |
| HSV | hsv(341, 68%, 45%) |
| CMYK | cmyk(0%, 68.4%, 46.5%, 55.3%) |
| CIE-LAB | lab(27.23, 36.48, 3.06) |
| CIE-LCH | lch(27.23, 36.61, 4.80°) |
| OKLab | oklab(38.71% 0.1114 0.0083) |
| OKLCH | oklch(38.71% 0.112 4.3) |
| XYZ | xyz(8.4132, 5.1771, 4.9702) |
| Luminance | 0.0518 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 4.92
Wine (survey)
#80013F
ΔE00 4.98
Wine
#722F37
ΔE00 5.41
Red Purple
#820747
ΔE00 5.75
Bordeaux
#7B002C
ΔE00 6.05
Red Wine
#8C0034
ΔE00 6.99
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#72243D #247259
analogous
#722464 #72243D #723224
triadic
#72243D #3D7224 #243D72
tetradic
#72243D #647224 #247259 #322472
square
#72243D #647224 #247259 #322472
split-complementary
#72243D #247232 #246472
monochromatic
#17070C #431524 #72243D #A13356 #C64A72
Accessibility & contrast
On white
10.32
#72243D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.04
#72243D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #72243D
10.32:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##72243D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##72243D | 1.00 | 10.32 | 2.04 | 10.32 |
| #FFFFFF | 10.32 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.04 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.32 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#34373E
Deuteranopia (green-blind)
#49463B
Tritanopia (blue-blind)
#7C1A2E
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #72243d; /* rgb */ color: rgb(114, 36, 61); /* oklch */ color: oklch(38.7% 0.112 4.3);
Tailwind
colors: {
custom: {
50: '#9e6472',
500: '#72243d',
950: '#000000',
},
}SCSS
$custom: #72243d; $custom-light: #9e6472; $custom-dark: #000000;
JSON
{
"hex": "#72243d",
"rgb": {
"r": 114,
"g": 36,
"b": 61
},
"hsl": {
"h": 340.769,
"s": 52,
"l": 29.412
},
"oklch": {
"l": 0.38715,
"c": 0.11168,
"h": 4.3
},
"luminance": 0.05176
}Semantic roles & 50–950 ramp
primary
#72243D
secondary
#4DA589
accent
#DBAE4C
background
#FAF6F6
surface
#F4EBEC
border
#CEC6C7
text
#0F0607
muted
#7F7A7A