#722396#722396

#722396 is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.5% C 0.181 H 312.6°. Best body text is #FFFFFF at 8.76:1 contrast (WCAG AA passes).

Color values

HEX	#722396
RGB	rgb(114, 35, 150)
HSL	hsl(281, 62%, 36%)
HSV	hsv(281, 77%, 59%)
CMYK	cmyk(24%, 76.7%, 0%, 41.2%)
CIE-LAB	lab(31.77, 52.02, -47.07)
CIE-LCH	lch(31.77, 70.16, 317.86°)
OKLab	oklab(43.5% 0.1223 -0.1331)
OKLCH	oklch(43.5% 0.181 312.6)
XYZ	xyz(13.0445, 6.9819, 29.5087)
Luminance	0.0698 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#722396 #479623

analogous

#392396 #722396 #962381

triadic

#722396 #967223 #239672

tetradic

#722396 #963923 #479623 #238196

square

#722396 #963923 #479623 #238196

split-complementary

#722396 #819623 #239639

monochromatic

#270C33 #4C1764 #722396 #982FC8 #B15BD9

Accessibility & contrast

On white

8.76

#722396 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.40

#722396 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #722396

8.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##722396	#FFFFFF	#000000	##FFFFFF
##722396	1.00	8.76	2.40	8.76
#FFFFFF	8.76	1.00	21.00	1.00
#000000	2.40	21.00	1.00	21.00
##FFFFFF	8.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004799

Deuteranopia (green-blind)

#134C94

Tritanopia (blue-blind)

#6E3E5B

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #722396;
/* rgb */ color: rgb(114, 35, 150);
/* oklch */ color: oklch(43.5% 0.181 312.6);

Tailwind

colors: {
  custom: {
    50: '#9f67b6',
    500: '#722396',
    950: '#000000',
  },
}

SCSS

$custom: #722396;
$custom-light: #9f67b6;
$custom-dark: #000000;

JSON

{
  "hex": "#722396",
  "rgb": {
    "r": 114,
    "g": 35,
    "b": 150
  },
  "hsl": {
    "h": 281.217,
    "s": 62.162,
    "l": 36.275
  },
  "oklch": {
    "l": 0.43504,
    "c": 0.18081,
    "h": 312.6
  },
  "luminance": 0.06981
}

Semantic roles & 50–950 ramp

primary

#722396

secondary

#77BD58

accent

#E54375

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #722396

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →