#722074#722074

#722074 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 40.9% C 0.153 H 326.9°. Best body text is #FFFFFF at 9.66:1 contrast (WCAG AA passes).

Color values

HEX	#722074
RGB	rgb(114, 32, 116)
HSL	hsl(299, 57%, 29%)
HSV	hsv(299, 72%, 45%)
CMYK	cmyk(1.7%, 72.4%, 0%, 54.5%)
CIE-LAB	lab(29.09, 46.39, -30.16)
CIE-LCH	lch(29.09, 55.33, 326.97°)
OKLab	oklab(40.87% 0.1284 -0.0836)
OKLCH	oklch(40.87% 0.153 326.9)
XYZ	xyz(10.6082, 5.8721, 17.0943)
Luminance	0.0587 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#722074 #227420

analogous

#482074 #722074 #74204C

triadic

#722074 #747220 #207472

tetradic

#722074 #744820 #227420 #204C74

square

#722074 #744820 #227420 #204C74

split-complementary

#722074 #4C7420 #207448

monochromatic

#180718 #431344 #722074 #A12DA4 #C843CB

Accessibility & contrast

On white

9.66

#722074 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#722074 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #722074

9.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##722074	#FFFFFF	#000000	##FFFFFF
##722074	1.00	9.66	2.17	9.66
#FFFFFF	9.66	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#103E76

Deuteranopia (green-blind)

#344872

Tritanopia (blue-blind)

#752D47

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #722074;
/* rgb */ color: rgb(114, 32, 116);
/* oklch */ color: oklch(40.9% 0.153 326.9);

Tailwind

colors: {
  custom: {
    50: '#9d649c',
    500: '#722074',
    950: '#000000',
  },
}

SCSS

$custom: #722074;
$custom-light: #9d649c;
$custom-dark: #000000;

JSON

{
  "hex": "#722074",
  "rgb": {
    "r": 114,
    "g": 32,
    "b": 116
  },
  "hsl": {
    "h": 298.571,
    "s": 56.757,
    "l": 29.02
  },
  "oklch": {
    "l": 0.40872,
    "c": 0.15321,
    "h": 326.9
  },
  "luminance": 0.05871
}

Semantic roles & 50–950 ramp

primary

#722074

secondary

#4BA848

accent

#E0484B

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #722074

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →