#722073#722073

#722073 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.8% C 0.152 H 327.4°. Best body text is #FFFFFF at 9.68:1 contrast (WCAG AA passes).

Color values

HEX	#722073
RGB	rgb(114, 32, 115)
HSL	hsl(299, 56%, 29%)
HSV	hsv(299, 72%, 45%)
CMYK	cmyk(0.9%, 72.2%, 0%, 54.9%)
CIE-LAB	lab(29.03, 46.21, -29.61)
CIE-LCH	lch(29.03, 54.88, 327.35°)
OKLab	oklab(40.81% 0.1284 -0.082)
OKLCH	oklch(40.81% 0.152 327.4)
XYZ	xyz(10.5503, 5.8490, 16.7896)
Luminance	0.0585 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#722073 #217320

analogous

#492073 #722073 #73204B

triadic

#722073 #737220 #207372

tetradic

#722073 #734920 #217320 #204B73

square

#722073 #734920 #217320 #204B73

split-complementary

#722073 #4B7320 #207349

monochromatic

#180718 #431343 #722073 #A12DA3 #C943CB

Accessibility & contrast

On white

9.68

#722073 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#722073 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #722073

9.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##722073	#FFFFFF	#000000	##FFFFFF
##722073	1.00	9.68	2.17	9.68
#FFFFFF	9.68	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#113E75

Deuteranopia (green-blind)

#354871

Tritanopia (blue-blind)

#752C47

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #722073;
/* rgb */ color: rgb(114, 32, 115);
/* oklch */ color: oklch(40.8% 0.152 327.4);

Tailwind

colors: {
  custom: {
    50: '#9d649c',
    500: '#722073',
    950: '#000000',
  },
}

SCSS

$custom: #722073;
$custom-light: #9d649c;
$custom-dark: #000000;

JSON

{
  "hex": "#722073",
  "rgb": {
    "r": 114,
    "g": 32,
    "b": 115
  },
  "hsl": {
    "h": 299.277,
    "s": 56.463,
    "l": 28.824
  },
  "oklch": {
    "l": 0.40811,
    "c": 0.15234,
    "h": 327.4
  },
  "luminance": 0.05848
}

Semantic roles & 50–950 ramp

primary

#722073

secondary

#49A748

accent

#E0484A

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #722073

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →