#722071#722071

#722071 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.7% C 0.151 H 328.4°. Best body text is #FFFFFF at 9.72:1 contrast (WCAG AA passes).

Color values

HEX	#722071
RGB	rgb(114, 32, 113)
HSL	hsl(301, 56%, 29%)
HSV	hsv(301, 72%, 45%)
CMYK	cmyk(0%, 71.9%, 0.9%, 55.3%)
CIE-LAB	lab(28.91, 45.85, -28.52)
CIE-LCH	lch(28.91, 54.00, 328.11°)
OKLab	oklab(40.69% 0.1283 -0.0789)
OKLCH	oklch(40.69% 0.151 328.4)
XYZ	xyz(10.4365, 5.8034, 16.1901)
Luminance	0.0580 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#722071 #207221

analogous

#4A2072 #722071 #722048

triadic

#722071 #717220 #207172

tetradic

#722071 #724A20 #207221 #204872

square

#722071 #724A20 #207221 #204872

split-complementary

#722071 #487220 #20724A

monochromatic

#180718 #421342 #722071 #A22DA0 #CA42C8

Accessibility & contrast

On white

9.72

#722071 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#722071 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #722071

9.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##722071	#FFFFFF	#000000	##FFFFFF
##722071	1.00	9.72	2.16	9.72
#FFFFFF	9.72	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#143D73

Deuteranopia (green-blind)

#36486F

Tritanopia (blue-blind)

#762B46

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #722071;
/* rgb */ color: rgb(114, 32, 113);
/* oklch */ color: oklch(40.7% 0.151 328.4);

Tailwind

colors: {
  custom: {
    50: '#9d649a',
    500: '#722071',
    950: '#000000',
  },
}

SCSS

$custom: #722071;
$custom-light: #9d649a;
$custom-dark: #000000;

JSON

{
  "hex": "#722071",
  "rgb": {
    "r": 114,
    "g": 32,
    "b": 113
  },
  "hsl": {
    "h": 300.732,
    "s": 56.164,
    "l": 28.627
  },
  "oklch": {
    "l": 0.40689,
    "c": 0.15063,
    "h": 328.4
  },
  "luminance": 0.05803
}

Semantic roles & 50–950 ramp

primary

#722071

secondary

#48A649

accent

#DF4A48

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #722071

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →