#72201B#72201B
#72201B is a dark, moderate red. Relative luminance 0.047; OKLCH L 37.4% C 0.116 H 27.6°. Best body text is #FFFFFF at 10.84:1 contrast (WCAG AA passes).
Color values
| HEX | #72201B |
|---|---|
| RGB | rgb(114, 32, 27) |
| HSL | hsl(3, 62%, 28%) |
| HSV | hsv(3, 76%, 45%) |
| CMYK | cmyk(0%, 71.9%, 76.3%, 55.3%) |
| CIE-LAB | lab(25.83, 35.60, 23.77) |
| CIE-LCH | lch(25.83, 42.81, 33.73°) |
| OKLab | oklab(37.43% 0.1028 0.0538) |
| OKLCH | oklch(37.43% 0.116 27.6) |
| XYZ | xyz(7.6546, 4.6907, 1.5390) |
| Luminance | 0.0469 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 4.39
Rosewood
#65000B
ΔE00 5.15
Blood
#770001
ΔE00 5.23
Maroon
#800000
ΔE00 6.13
Crimson (survey)
#8C000F
ΔE00 6.15
Burgundy
#800020
ΔE00 6.28
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#72201B #1B6D72
analogous
#721B42 #72201B #724B1B
triadic
#72201B #1B7220 #201B72
tetradic
#72201B #42721B #1B6D72 #4B1B72
square
#72201B #42721B #1B6D72 #4B1B72
split-complementary
#72201B #1B724B #1B4272
monochromatic
#190706 #41120F #72201B #A32E27 #D04038
Accessibility & contrast
On white
10.84
#72201B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.94
#72201B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #72201B
10.84:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##72201B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##72201B | 1.00 | 10.84 | 1.94 | 10.84 |
| #FFFFFF | 10.84 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.94 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.84 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#37321A
Deuteranopia (green-blind)
#4C4418
Tritanopia (blue-blind)
#7E0620
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #72201b; /* rgb */ color: rgb(114, 32, 27); /* oklch */ color: oklch(37.4% 0.116 27.6);
Tailwind
colors: {
custom: {
50: '#a16157',
500: '#72201b',
950: '#000000',
},
}SCSS
$custom: #72201b; $custom-light: #a16157; $custom-dark: #000000;
JSON
{
"hex": "#72201b",
"rgb": {
"r": 114,
"g": 32,
"b": 27
},
"hsl": {
"h": 3.448,
"s": 61.702,
"l": 27.647
},
"oklch": {
"l": 0.37431,
"c": 0.11604,
"h": 27.6
},
"luminance": 0.0469
}Semantic roles & 50–950 ramp
primary
#72201B
secondary
#42A1A7
accent
#DBE543
background
#FAF5F5
surface
#F4EAE9
border
#CEC6C5
text
#100503
muted
#7F7978