#721FB3#721FB3

#721FB3 is a mid, highly saturated violet. Relative luminance 0.078; OKLCH L 45.5% C 0.212 H 304.0°. Best body text is #FFFFFF at 8.20:1 contrast (WCAG AA passes).

Color values

HEX	#721FB3
RGB	rgb(114, 31, 179)
HSL	hsl(274, 70%, 41%)
HSV	hsv(274, 83%, 70%)
CMYK	cmyk(36.3%, 82.7%, 0%, 29.8%)
CIE-LAB	lab(33.59, 59.80, -61.61)
CIE-LCH	lch(33.59, 85.86, 314.15°)
OKLab	oklab(45.5% 0.1185 -0.1758)
OKLCH	oklch(45.5% 0.212 304)
XYZ	xyz(15.5642, 7.8121, 43.3270)
Luminance	0.0781 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721FB3 #60B31F

analogous

#281FB3 #721FB3 #B31FAA

triadic

#721FB3 #B3721F #1FB372

tetradic

#721FB3 #B3281F #60B31F #1FAAB3

square

#721FB3 #B3281F #60B31F #1FAAB3

split-complementary

#721FB3 #AAB31F #1FB328

monochromatic

#300D4B #51167F #721FB3 #9233DC #AE68E5

Accessibility & contrast

On white

8.20

#721FB3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.56

#721FB3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721FB3

8.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721FB3	#FFFFFF	#000000	##FFFFFF
##721FB3	1.00	8.20	2.56	8.20
#FFFFFF	8.20	1.00	21.00	1.00
#000000	2.56	21.00	1.00	21.00
##FFFFFF	8.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DB7

Deuteranopia (green-blind)

#004FB0

Tritanopia (blue-blind)

#65496B

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #721fb3;
/* rgb */ color: rgb(114, 31, 179);
/* oklch */ color: oklch(45.5% 0.212 304.0);

Tailwind

colors: {
  custom: {
    50: '#a167cb',
    500: '#721fb3',
    950: '#000000',
  },
}

SCSS

$custom: #721fb3;
$custom-light: #a167cb;
$custom-dark: #000000;

JSON

{
  "hex": "#721fb3",
  "rgb": {
    "r": 114,
    "g": 31,
    "b": 179
  },
  "hsl": {
    "h": 273.649,
    "s": 70.476,
    "l": 41.176
  },
  "oklch": {
    "l": 0.45499,
    "c": 0.21201,
    "h": 304
  },
  "luminance": 0.07812
}

Semantic roles & 50–950 ramp

primary

#721FB3

secondary

#91CA64

accent

#ED3B89

background

#FAF6FC

surface

#F4EBF9

border

#CEC6D2

text

#100713

muted

#7F7A82

Preview Lab

Preview with #721FB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →