#721FA4#721FA4

#721FA4 is a dark, vivid violet. Relative luminance 0.072; OKLCH L 44.2% C 0.198 H 308.3°. Best body text is #FFFFFF at 8.58:1 contrast (WCAG AA passes).

Color values

HEX	#721FA4
RGB	rgb(114, 31, 164)
HSL	hsl(277, 68%, 38%)
HSV	hsv(277, 81%, 64%)
CMYK	cmyk(30.5%, 81.1%, 0%, 35.7%)
CIE-LAB	lab(32.34, 56.49, -54.65)
CIE-LCH	lch(32.34, 78.60, 315.95°)
OKLab	oklab(44.25% 0.1227 -0.1554)
OKLCH	oklch(44.25% 0.198 308.3)
XYZ	xyz(14.1289, 7.2379, 35.7675)
Luminance	0.0724 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721FA4 #51A41F

analogous

#301FA4 #721FA4 #A41F93

triadic

#721FA4 #A4721F #1FA472

tetradic

#721FA4 #A4301F #51A41F #1F93A4

square

#721FA4 #A4301F #51A41F #1F93A4

split-complementary

#721FA4 #93A41F #1FA430

monochromatic

#2A0C3D #4E1571 #721FA4 #962AD7 #AF5DE0

Accessibility & contrast

On white

8.58

#721FA4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.45

#721FA4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721FA4

8.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721FA4	#FFFFFF	#000000	##FFFFFF
##721FA4	1.00	8.58	2.45	8.58
#FFFFFF	8.58	1.00	21.00	1.00
#000000	2.45	21.00	1.00	21.00
##FFFFFF	8.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0049A8

Deuteranopia (green-blind)

#004DA1

Tritanopia (blue-blind)

#6A4262

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #721fa4;
/* rgb */ color: rgb(114, 31, 164);
/* oklch */ color: oklch(44.2% 0.198 308.3);

Tailwind

colors: {
  custom: {
    50: '#a066c0',
    500: '#721fa4',
    950: '#000000',
  },
}

SCSS

$custom: #721fa4;
$custom-light: #a066c0;
$custom-dark: #000000;

JSON

{
  "hex": "#721fa4",
  "rgb": {
    "r": 114,
    "g": 31,
    "b": 164
  },
  "hsl": {
    "h": 277.444,
    "s": 68.205,
    "l": 38.235
  },
  "oklch": {
    "l": 0.44247,
    "c": 0.19799,
    "h": 308.3
  },
  "luminance": 0.07238
}

Semantic roles & 50–950 ramp

primary

#721FA4

secondary

#82C55A

accent

#EB3D7E

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #721FA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →