#721FA0#721FA0

#721FA0 is a dark, vivid violet. Relative luminance 0.071; OKLCH L 43.9% C 0.194 H 309.6°. Best body text is #FFFFFF at 8.68:1 contrast (WCAG AA passes).

Color values

HEX	#721FA0
RGB	rgb(114, 31, 160)
HSL	hsl(279, 68%, 37%)
HSV	hsv(279, 81%, 63%)
CMYK	cmyk(28.8%, 80.6%, 0%, 37.3%)
CIE-LAB	lab(32.02, 55.63, -52.75)
CIE-LCH	lch(32.02, 76.66, 316.52°)
OKLab	oklab(43.93% 0.1237 -0.1498)
OKLCH	oklch(43.93% 0.194 309.6)
XYZ	xyz(13.7733, 7.0957, 33.8949)
Luminance	0.0709 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721FA0 #4DA01F

analogous

#321FA0 #721FA0 #A01F8D

triadic

#721FA0 #A0721F #1FA072

tetradic

#721FA0 #A0321F #4DA01F #1F8DA0

square

#721FA0 #A0321F #4DA01F #1F8DA0

split-complementary

#721FA0 #8DA01F #1FA032

monochromatic

#290B39 #4D156D #721FA0 #9729D3 #B05ADF

Accessibility & contrast

On white

8.68

#721FA0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.42

#721FA0 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721FA0

8.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721FA0	#FFFFFF	#000000	##FFFFFF
##721FA0	1.00	8.68	2.42	8.68
#FFFFFF	8.68	1.00	21.00	1.00
#000000	2.42	21.00	1.00	21.00
##FFFFFF	8.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0048A3

Deuteranopia (green-blind)

#004C9D

Tritanopia (blue-blind)

#6B4060

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #721fa0;
/* rgb */ color: rgb(114, 31, 160);
/* oklch */ color: oklch(43.9% 0.194 309.6);

Tailwind

colors: {
  custom: {
    50: '#a066bd',
    500: '#721fa0',
    950: '#000000',
  },
}

SCSS

$custom: #721fa0;
$custom-light: #a066bd;
$custom-dark: #000000;

JSON

{
  "hex": "#721fa0",
  "rgb": {
    "r": 114,
    "g": 31,
    "b": 160
  },
  "hsl": {
    "h": 278.605,
    "s": 67.539,
    "l": 37.451
  },
  "oklch": {
    "l": 0.43925,
    "c": 0.19427,
    "h": 309.6
  },
  "luminance": 0.07095
}

Semantic roles & 50–950 ramp

primary

#721FA0

secondary

#7EC358

accent

#EA3D7B

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #721FA0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →