#721F97#721F97

#721F97 is a dark, vivid purple. Relative luminance 0.068; OKLCH L 43.2% C 0.186 H 312.6°. Best body text is #FFFFFF at 8.90:1 contrast (WCAG AA passes).

Color values

HEX#721F97
RGBrgb(114, 31, 151)
HSLhsl(282, 66%, 36%)
HSVhsv(282, 79%, 59%)
CMYKcmyk(24.5%, 79.5%, 0%, 40.8%)
CIE-LABlab(31.33, 53.71, -48.39)
CIE-LCHlch(31.33, 72.29, 317.98°)
OKLaboklab(43.22% 0.1257 -0.137)
OKLCHoklch(43.22% 0.186 312.6)
XYZxyz(13.0143, 6.7921, 29.8976)
Luminance0.0679 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721F97 #44971F
analogous
#361F97 #721F97 #971F80
triadic
#721F97 #97721F #1F9772
tetradic
#721F97 #97361F #44971F #1F8097
square
#721F97 #97361F #44971F #1F8097
split-complementary
#721F97 #80971F #1F9736
monochromatic
#250A31 #4C1564 #721F97 #9829CA #B254DC

Accessibility & contrast

On white

8.90
#721F97 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.36
#721F97 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721F97
8.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721F97#FFFFFF#000000##FFFFFF
##721F971.008.902.368.90
#FFFFFF8.901.0021.001.00
#0000002.3621.001.0021.00
##FFFFFF8.901.0021.001.00

Color blindness preview

Protanopia (red-blind)
#00469A
Deuteranopia (green-blind)
#0A4B95
Tritanopia (blue-blind)
#6E3C5B
Achromatopsia (no color)
#4A4A4A

Design tokens & code

CSS
--color: #721f97;
/* rgb */ color: rgb(114, 31, 151);
/* oklch */ color: oklch(43.2% 0.186 312.6);
Tailwind
colors: {
  custom: {
    50: '#9f65b6',
    500: '#721f97',
    950: '#000000',
  },
}
SCSS
$custom: #721f97;
$custom-light: #9f65b6;
$custom-dark: #000000;
JSON
{
  "hex": "#721f97",
  "rgb": {
    "r": 114,
    "g": 31,
    "b": 151
  },
  "hsl": {
    "h": 281.5,
    "s": 65.934,
    "l": 35.686
  },
  "oklch": {
    "l": 0.43219,
    "c": 0.18593,
    "h": 312.6
  },
  "luminance": 0.06792
}

Semantic roles & 50–950 ramp

primary
#721F97
secondary
#74BF52
accent
#E93F73
background
#FAF6FB
surface
#F4EBF6
border
#CEC6D0
text
#0F0611
muted
#7F7A80

Preview Lab

Preview with #721F97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721F97 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva