#721F96#721F96

#721F96 is a dark, vivid purple. Relative luminance 0.068; OKLCH L 43.1% C 0.185 H 312.9°. Best body text is #FFFFFF at 8.93:1 contrast (WCAG AA passes).

Color values

HEX	#721F96
RGB	rgb(114, 31, 150)
HSL	hsl(282, 66%, 35%)
HSV	hsv(282, 79%, 59%)
CMYK	cmyk(24%, 79.3%, 0%, 41.2%)
CIE-LAB	lab(31.25, 53.49, -47.90)
CIE-LCH	lch(31.25, 71.81, 318.16°)
OKLab	oklab(43.14% 0.1259 -0.1355)
OKLCH	oklch(43.14% 0.185 312.9)
XYZ	xyz(12.9334, 6.7598, 29.4717)
Luminance	0.0676 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721F96 #43961F

analogous

#371F96 #721F96 #961F7E

triadic

#721F96 #96721F #1F9672

tetradic

#721F96 #96371F #43961F #1F7E96

square

#721F96 #96371F #43961F #1F7E96

split-complementary

#721F96 #7E961F #1F9637

monochromatic

#250A31 #4B1563 #721F96 #9929C9 #B354DC

Accessibility & contrast

On white

8.93

#721F96 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.35

#721F96 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721F96

8.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721F96	#FFFFFF	#000000	##FFFFFF
##721F96	1.00	8.93	2.35	8.93
#FFFFFF	8.93	1.00	21.00	1.00
#000000	2.35	21.00	1.00	21.00
##FFFFFF	8.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004599

Deuteranopia (green-blind)

#0D4B94

Tritanopia (blue-blind)

#6E3C5A

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #721f96;
/* rgb */ color: rgb(114, 31, 150);
/* oklch */ color: oklch(43.1% 0.185 312.9);

Tailwind

colors: {
  custom: {
    50: '#9f65b6',
    500: '#721f96',
    950: '#000000',
  },
}

SCSS

$custom: #721f96;
$custom-light: #9f65b6;
$custom-dark: #000000;

JSON

{
  "hex": "#721f96",
  "rgb": {
    "r": 114,
    "g": 31,
    "b": 150
  },
  "hsl": {
    "h": 281.849,
    "s": 65.746,
    "l": 35.49
  },
  "oklch": {
    "l": 0.43143,
    "c": 0.18501,
    "h": 312.9
  },
  "luminance": 0.06759
}

Semantic roles & 50–950 ramp

primary

#721F96

secondary

#73BF52

accent

#E93F72

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #721F96

Body copy rendered with the generated semantic roles for this colour.

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