#721F91#721F91

#721F91 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.8% C 0.180 H 314.7°. Best body text is #FFFFFF at 9.05:1 contrast (WCAG AA passes).

Color values

HEX#721F91
RGBrgb(114, 31, 145)
HSLhsl(284, 65%, 35%)
HSVhsv(284, 79%, 57%)
CMYKcmyk(21.4%, 78.6%, 0%, 43.1%)
CIE-LABlab(30.88, 52.45, -45.43)
CIE-LCHlch(30.88, 69.39, 319.10°)
OKLaboklab(42.77% 0.1269 -0.1283)
OKLCHoklch(42.77% 0.18 314.7)
XYZxyz(12.5394, 6.6022, 27.3964)
Luminance0.0660 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721F91 #3E911F
analogous
#391F91 #721F91 #911F77
triadic
#721F91 #91721F #1F9172
tetradic
#721F91 #91391F #3E911F #1F7791
square
#721F91 #91391F #3E911F #1F7791
split-complementary
#721F91 #77911F #1F9139
monochromatic
#23092C #4A145F #721F91 #9A2AC3 #B451DA

Accessibility & contrast

On white

9.05
#721F91 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.32
#721F91 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721F91
9.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721F91#FFFFFF#000000##FFFFFF
##721F911.009.052.329.05
#FFFFFF9.051.0021.001.00
#0000002.3221.001.0021.00
##FFFFFF9.051.0021.001.00

Color blindness preview

Protanopia (red-blind)
#004494
Deuteranopia (green-blind)
#184B8F
Tritanopia (blue-blind)
#6F3957
Achromatopsia (no color)
#494949

Design tokens & code

CSS
--color: #721f91;
/* rgb */ color: rgb(114, 31, 145);
/* oklch */ color: oklch(42.8% 0.180 314.7);
Tailwind
colors: {
  custom: {
    50: '#9f65b2',
    500: '#721f91',
    950: '#000000',
  },
}
SCSS
$custom: #721f91;
$custom-light: #9f65b2;
$custom-dark: #000000;
JSON
{
  "hex": "#721f91",
  "rgb": {
    "r": 114,
    "g": 31,
    "b": 145
  },
  "hsl": {
    "h": 283.684,
    "s": 64.773,
    "l": 34.51
  },
  "oklch": {
    "l": 0.42765,
    "c": 0.18041,
    "h": 314.7
  },
  "luminance": 0.06602
}

Semantic roles & 50–950 ramp

primary
#721F91
secondary
#6DBD4F
accent
#E8406E
background
#FAF6FB
surface
#F4EBF6
border
#CEC6D0
text
#0F0611
muted
#7F7A80

Preview Lab

Preview with #721F91

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721F91 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva