#721EB3#721EB3

#721EB3 is a mid, highly saturated violet. Relative luminance 0.078; OKLCH L 45.4% C 0.213 H 304.1°. Best body text is #FFFFFF at 8.23:1 contrast (WCAG AA passes).

Color values

HEX	#721EB3
RGB	rgb(114, 30, 179)
HSL	hsl(274, 71%, 41%)
HSV	hsv(274, 83%, 70%)
CMYK	cmyk(36.3%, 83.2%, 0%, 29.8%)
CIE-LAB	lab(33.48, 60.12, -61.79)
CIE-LCH	lch(33.48, 86.21, 314.22°)
OKLab	oklab(45.42% 0.1192 -0.1763)
OKLCH	oklch(45.42% 0.213 304.1)
XYZ	xyz(15.5385, 7.7607, 43.3184)
Luminance	0.0776 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721EB3 #5FB31E

analogous

#281EB3 #721EB3 #B31EA9

triadic

#721EB3 #B3721E #1EB372

tetradic

#721EB3 #B3281E #5FB31E #1EA9B3

square

#721EB3 #B3281E #5FB31E #1EA9B3

split-complementary

#721EB3 #A9B31E #1EB328

monochromatic

#2F0C4A #51157F #721EB3 #9232DD #AE66E5

Accessibility & contrast

On white

8.23

#721EB3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.55

#721EB3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721EB3

8.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721EB3	#FFFFFF	#000000	##FFFFFF
##721EB3	1.00	8.23	2.55	8.23
#FFFFFF	8.23	1.00	21.00	1.00
#000000	2.55	21.00	1.00	21.00
##FFFFFF	8.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DB7

Deuteranopia (green-blind)

#004FB0

Tritanopia (blue-blind)

#65486B

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #721eb3;
/* rgb */ color: rgb(114, 30, 179);
/* oklch */ color: oklch(45.4% 0.213 304.1);

Tailwind

colors: {
  custom: {
    50: '#a166cb',
    500: '#721eb3',
    950: '#000000',
  },
}

SCSS

$custom: #721eb3;
$custom-light: #a166cb;
$custom-dark: #000000;

JSON

{
  "hex": "#721eb3",
  "rgb": {
    "r": 114,
    "g": 30,
    "b": 179
  },
  "hsl": {
    "h": 273.826,
    "s": 71.292,
    "l": 40.98
  },
  "oklch": {
    "l": 0.45424,
    "c": 0.21281,
    "h": 304.1
  },
  "luminance": 0.07761
}

Semantic roles & 50–950 ramp

primary

#721EB3

secondary

#90CB62

accent

#EE3A88

background

#FAF6FC

surface

#F4EBF9

border

#CEC6D2

text

#100613

muted

#7F7A82

Preview Lab

Preview with #721EB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →