#721EA4#721EA4

#721EA4 is a dark, vivid violet. Relative luminance 0.072; OKLCH L 44.2% C 0.199 H 308.4°. Best body text is #FFFFFF at 8.62:1 contrast (WCAG AA passes).

Color values

HEX	#721EA4
RGB	rgb(114, 30, 164)
HSL	hsl(278, 69%, 38%)
HSV	hsv(278, 82%, 64%)
CMYK	cmyk(30.5%, 81.7%, 0%, 35.7%)
CIE-LAB	lab(32.23, 56.83, -54.84)
CIE-LCH	lch(32.23, 78.97, 316.02°)
OKLab	oklab(44.17% 0.1235 -0.1559)
OKLCH	oklch(44.17% 0.199 308.4)
XYZ	xyz(14.1031, 7.1865, 35.7589)
Luminance	0.0719 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721EA4 #50A41E

analogous

#2F1EA4 #721EA4 #A41E93

triadic

#721EA4 #A4721E #1EA472

tetradic

#721EA4 #A42F1E #50A41E #1E93A4

square

#721EA4 #A42F1E #50A41E #1E93A4

split-complementary

#721EA4 #93A41E #1EA42F

monochromatic

#2A0B3D #4E1570 #721EA4 #9628D8 #AF5BE1

Accessibility & contrast

On white

8.62

#721EA4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.44

#721EA4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721EA4

8.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721EA4	#FFFFFF	#000000	##FFFFFF
##721EA4	1.00	8.62	2.44	8.62
#FFFFFF	8.62	1.00	21.00	1.00
#000000	2.44	21.00	1.00	21.00
##FFFFFF	8.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0049A8

Deuteranopia (green-blind)

#004DA1

Tritanopia (blue-blind)

#6A4262

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #721ea4;
/* rgb */ color: rgb(114, 30, 164);
/* oklch */ color: oklch(44.2% 0.199 308.4);

Tailwind

colors: {
  custom: {
    50: '#a065c0',
    500: '#721ea4',
    950: '#000000',
  },
}

SCSS

$custom: #721ea4;
$custom-light: #a065c0;
$custom-dark: #000000;

JSON

{
  "hex": "#721ea4",
  "rgb": {
    "r": 114,
    "g": 30,
    "b": 164
  },
  "hsl": {
    "h": 277.612,
    "s": 69.072,
    "l": 38.039
  },
  "oklch": {
    "l": 0.44167,
    "c": 0.19889,
    "h": 308.4
  },
  "luminance": 0.07186
}

Semantic roles & 50–950 ramp

primary

#721EA4

secondary

#81C559

accent

#EC3C7E

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #721EA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →