#721EA1#721EA1

#721EA1 is a dark, vivid violet. Relative luminance 0.071; OKLCH L 43.9% C 0.196 H 309.3°. Best body text is #FFFFFF at 8.69:1 contrast (WCAG AA passes).

Color values

HEX	#721EA1
RGB	rgb(114, 30, 161)
HSL	hsl(278, 69%, 37%)
HSV	hsv(278, 81%, 63%)
CMYK	cmyk(29.2%, 81.4%, 0%, 36.9%)
CIE-LAB	lab(31.99, 56.18, -53.41)
CIE-LCH	lch(31.99, 77.52, 316.45°)
OKLab	oklab(43.92% 0.1243 -0.1517)
OKLCH	oklch(43.92% 0.196 309.3)
XYZ	xyz(13.8354, 7.0794, 34.3489)
Luminance	0.0708 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721EA1 #4DA11E

analogous

#301EA1 #721EA1 #A11E8F

triadic

#721EA1 #A1721E #1EA172

tetradic

#721EA1 #A1301E #4DA11E #1E8FA1

square

#721EA1 #A1301E #4DA11E #1E8FA1

split-complementary

#721EA1 #8FA11E #1EA130

monochromatic

#290B3A #4D146D #721EA1 #9728D5 #B059E0

Accessibility & contrast

On white

8.69

#721EA1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.42

#721EA1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721EA1

8.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721EA1	#FFFFFF	#000000	##FFFFFF
##721EA1	1.00	8.69	2.42	8.69
#FFFFFF	8.69	1.00	21.00	1.00
#000000	2.42	21.00	1.00	21.00
##FFFFFF	8.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0048A4

Deuteranopia (green-blind)

#004C9E

Tritanopia (blue-blind)

#6B4060

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #721ea1;
/* rgb */ color: rgb(114, 30, 161);
/* oklch */ color: oklch(43.9% 0.196 309.3);

Tailwind

colors: {
  custom: {
    50: '#a065be',
    500: '#721ea1',
    950: '#000000',
  },
}

SCSS

$custom: #721ea1;
$custom-light: #a065be;
$custom-dark: #000000;

JSON

{
  "hex": "#721ea1",
  "rgb": {
    "r": 114,
    "g": 30,
    "b": 161
  },
  "hsl": {
    "h": 278.473,
    "s": 68.586,
    "l": 37.451
  },
  "oklch": {
    "l": 0.43924,
    "c": 0.19612,
    "h": 309.3
  },
  "luminance": 0.07079
}

Semantic roles & 50–950 ramp

primary

#721EA1

secondary

#7EC457

accent

#EB3C7B

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #721EA1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →