#721E97#721E97

#721E97 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 43.1% C 0.187 H 312.6°. Best body text is #FFFFFF at 8.94:1 contrast (WCAG AA passes).

Color values

HEX#721E97
RGBrgb(114, 30, 151)
HSLhsl(282, 67%, 35%)
HSVhsv(282, 80%, 59%)
CMYKcmyk(24.5%, 80.1%, 0%, 40.8%)
CIE-LABlab(31.21, 54.05, -48.59)
CIE-LCHlch(31.21, 72.68, 318.05°)
OKLaboklab(43.14% 0.1266 -0.1375)
OKLCHoklch(43.14% 0.187 312.6)
XYZxyz(12.9886, 6.7407, 29.8890)
Luminance0.0674 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721E97 #43971E
analogous
#351E97 #721E97 #971E7F
triadic
#721E97 #97721E #1E9772
tetradic
#721E97 #97351E #43971E #1E7F97
square
#721E97 #97351E #43971E #1E7F97
split-complementary
#721E97 #7F971E #1E9735
monochromatic
#250A31 #4B1464 #721E97 #9928CA #B353DD

Accessibility & contrast

On white

8.94
#721E97 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.35
#721E97 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721E97
8.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721E97#FFFFFF#000000##FFFFFF
##721E971.008.942.358.94
#FFFFFF8.941.0021.001.00
#0000002.3521.001.0021.00
##FFFFFF8.941.0021.001.00

Color blindness preview

Protanopia (red-blind)
#00459A
Deuteranopia (green-blind)
#084B95
Tritanopia (blue-blind)
#6E3C5B
Achromatopsia (no color)
#494949

Design tokens & code

CSS
--color: #721e97;
/* rgb */ color: rgb(114, 30, 151);
/* oklch */ color: oklch(43.1% 0.187 312.6);
Tailwind
colors: {
  custom: {
    50: '#9f65b6',
    500: '#721e97',
    950: '#000000',
  },
}
SCSS
$custom: #721e97;
$custom-light: #9f65b6;
$custom-dark: #000000;
JSON
{
  "hex": "#721e97",
  "rgb": {
    "r": 114,
    "g": 30,
    "b": 151
  },
  "hsl": {
    "h": 281.653,
    "s": 66.851,
    "l": 35.49
  },
  "oklch": {
    "l": 0.43135,
    "c": 0.18692,
    "h": 312.6
  },
  "luminance": 0.0674
}

Semantic roles & 50–950 ramp

primary
#721E97
secondary
#73C051
accent
#EA3E73
background
#FAF6FB
surface
#F4EBF6
border
#CEC6D0
text
#0F0611
muted
#7F7A80

Preview Lab

Preview with #721E97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721E97 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva