#721E96#721E96

#721E96 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 43.1% C 0.186 H 313.0°. Best body text is #FFFFFF at 8.97:1 contrast (WCAG AA passes).

Color values

HEX	#721E96
RGB	rgb(114, 30, 150)
HSL	hsl(282, 67%, 35%)
HSV	hsv(282, 80%, 59%)
CMYK	cmyk(24%, 80%, 0%, 41.2%)
CIE-LAB	lab(31.13, 53.84, -48.10)
CIE-LCH	lch(31.13, 72.20, 318.23°)
OKLab	oklab(43.06% 0.1268 -0.1361)
OKLCH	oklch(43.06% 0.186 313)
XYZ	xyz(12.9077, 6.7084, 29.4631)
Luminance	0.0671 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721E96 #42961E

analogous

#361E96 #721E96 #961E7E

triadic

#721E96 #96721E #1E9672

tetradic

#721E96 #96361E #42961E #1E7E96

square

#721E96 #96361E #42961E #1E7E96

split-complementary

#721E96 #7E961E #1E9636

monochromatic

#240A30 #4B1463 #721E96 #9928C9 #B352DC

Accessibility & contrast

On white

8.97

#721E96 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.34

#721E96 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721E96

8.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721E96	#FFFFFF	#000000	##FFFFFF
##721E96	1.00	8.97	2.34	8.97
#FFFFFF	8.97	1.00	21.00	1.00
#000000	2.34	21.00	1.00	21.00
##FFFFFF	8.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004599

Deuteranopia (green-blind)

#0B4B94

Tritanopia (blue-blind)

#6E3B5A

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #721e96;
/* rgb */ color: rgb(114, 30, 150);
/* oklch */ color: oklch(43.1% 0.186 313.0);

Tailwind

colors: {
  custom: {
    50: '#9f65b6',
    500: '#721e96',
    950: '#000000',
  },
}

SCSS

$custom: #721e96;
$custom-light: #9f65b6;
$custom-dark: #000000;

JSON

{
  "hex": "#721e96",
  "rgb": {
    "r": 114,
    "g": 30,
    "b": 150
  },
  "hsl": {
    "h": 282,
    "s": 66.667,
    "l": 35.294
  },
  "oklch": {
    "l": 0.43058,
    "c": 0.18601,
    "h": 313
  },
  "luminance": 0.06708
}

Semantic roles & 50–950 ramp

primary

#721E96

secondary

#72BF50

accent

#EA3E72

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #721E96

Body copy rendered with the generated semantic roles for this colour.

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