#721DBE#721DBE

#721DBE is a mid, highly saturated violet. Relative luminance 0.082; OKLCH L 46.3% C 0.224 H 301.3°. Best body text is #FFFFFF at 7.97:1 contrast (WCAG AA passes).

Color values

HEX	#721DBE
RGB	rgb(114, 29, 190)
HSL	hsl(272, 74%, 43%)
HSV	hsv(272, 85%, 75%)
CMYK	cmyk(40%, 84.7%, 0%, 25.5%)
CIE-LAB	lab(34.34, 62.89, -66.89)
CIE-LCH	lch(34.34, 91.81, 313.24°)
OKLab	oklab(46.32% 0.1162 -0.1913)
OKLCH	oklch(46.32% 0.224 301.3)
XYZ	xyz(16.6708, 8.1737, 49.4046)
Luminance	0.0817 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721DBE #69BE1D

analogous

#211DBE #721DBE #BE1DB9

triadic

#721DBE #BE721D #1DBE72

tetradic

#721DBE #BE211D #69BE1D #1DB9BE

square

#721DBE #BE211D #69BE1D #1DB9BE

split-complementary

#721DBE #B9BE1D #1DBE21

monochromatic

#320D54 #521589 #721DBE #9138E1 #AE6DE9

Accessibility & contrast

On white

7.97

#721DBE on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.63

#721DBE on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721DBE

7.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721DBE	#FFFFFF	#000000	##FFFFFF
##721DBE	1.00	7.97	2.63	7.97
#FFFFFF	7.97	1.00	21.00	1.00
#000000	2.63	21.00	1.00	21.00
##FFFFFF	7.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0050C2

Deuteranopia (green-blind)

#0050BB

Tritanopia (blue-blind)

#614D71

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #721dbe;
/* rgb */ color: rgb(114, 29, 190);
/* oklch */ color: oklch(46.3% 0.224 301.3);

Tailwind

colors: {
  custom: {
    50: '#a267d3',
    500: '#721dbe',
    950: '#000000',
  },
}

SCSS

$custom: #721dbe;
$custom-light: #a267d3;
$custom-dark: #000000;

JSON

{
  "hex": "#721dbe",
  "rgb": {
    "r": 114,
    "g": 29,
    "b": 190
  },
  "hsl": {
    "h": 271.677,
    "s": 73.516,
    "l": 42.941
  },
  "oklch": {
    "l": 0.46315,
    "c": 0.22379,
    "h": 301.3
  },
  "luminance": 0.08174
}

Semantic roles & 50–950 ramp

primary

#721DBE

secondary

#99CF68

accent

#F0388F

background

#FAF6FD

surface

#F4EBFA

border

#CEC6D3

text

#100714

muted

#7F7A83

Preview Lab

Preview with #721DBE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →