#721DB3#721DB3

#721DB3 is a mid, highly saturated violet. Relative luminance 0.077; OKLCH L 45.4% C 0.214 H 304.1°. Best body text is #FFFFFF at 8.26:1 contrast (WCAG AA passes).

Color values

HEX	#721DB3
RGB	rgb(114, 29, 179)
HSL	hsl(274, 72%, 41%)
HSV	hsv(274, 84%, 70%)
CMYK	cmyk(36.3%, 83.8%, 0%, 29.8%)
CIE-LAB	lab(33.37, 60.43, -61.96)
CIE-LCH	lch(33.37, 86.55, 314.29°)
OKLab	oklab(45.35% 0.1198 -0.1768)
OKLCH	oklch(45.35% 0.214 304.1)
XYZ	xyz(15.5136, 7.7109, 43.3101)
Luminance	0.0771 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721DB3 #5EB31D

analogous

#271DB3 #721DB3 #B31DA9

triadic

#721DB3 #B3721D #1DB372

tetradic

#721DB3 #B3271D #5EB31D #1DA9B3

square

#721DB3 #B3271D #5EB31D #1DA9B3

split-complementary

#721DB3 #A9B31D #1DB327

monochromatic

#2F0C4A #50147E #721DB3 #9230DD #AE64E6

Accessibility & contrast

On white

8.26

#721DB3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.54

#721DB3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721DB3

8.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721DB3	#FFFFFF	#000000	##FFFFFF
##721DB3	1.00	8.26	2.54	8.26
#FFFFFF	8.26	1.00	21.00	1.00
#000000	2.54	21.00	1.00	21.00
##FFFFFF	8.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DB7

Deuteranopia (green-blind)

#004EB0

Tritanopia (blue-blind)

#65486B

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #721db3;
/* rgb */ color: rgb(114, 29, 179);
/* oklch */ color: oklch(45.4% 0.214 304.1);

Tailwind

colors: {
  custom: {
    50: '#a166cb',
    500: '#721db3',
    950: '#000000',
  },
}

SCSS

$custom: #721db3;
$custom-light: #a166cb;
$custom-dark: #000000;

JSON

{
  "hex": "#721db3",
  "rgb": {
    "r": 114,
    "g": 29,
    "b": 179
  },
  "hsl": {
    "h": 274,
    "s": 72.115,
    "l": 40.784
  },
  "oklch": {
    "l": 0.4535,
    "c": 0.21359,
    "h": 304.1
  },
  "luminance": 0.07711
}

Semantic roles & 50–950 ramp

primary

#721DB3

secondary

#8FCB61

accent

#EF3988

background

#FAF6FC

surface

#F4EBF9

border

#CEC6D2

text

#100613

muted

#7F7A82

Preview Lab

Preview with #721DB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →