#721DAA#721DAA

#721DAA is a dark, highly saturated violet. Relative luminance 0.074; OKLCH L 44.6% C 0.205 H 306.7°. Best body text is #FFFFFF at 8.50:1 contrast (WCAG AA passes).

Color values

HEX	#721DAA
RGB	rgb(114, 29, 170)
HSL	hsl(276, 71%, 39%)
HSV	hsv(276, 83%, 67%)
CMYK	cmyk(32.9%, 82.9%, 0%, 33.3%)
CIE-LAB	lab(32.61, 58.45, -57.83)
CIE-LCH	lch(32.61, 82.22, 315.31°)
OKLab	oklab(44.59% 0.1226 -0.1647)
OKLCH	oklch(44.59% 0.205 306.7)
XYZ	xyz(14.6329, 7.3586, 38.6719)
Luminance	0.0736 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721DAA #55AA1D

analogous

#2C1DAA #721DAA #AA1D9C

triadic

#721DAA #AA721D #1DAA72

tetradic

#721DAA #AA2C1D #55AA1D #1D9CAA

square

#721DAA #AA2C1D #55AA1D #1D9CAA

split-complementary

#721DAA #9CAA1D #1DAA2C

monochromatic

#2C0B41 #4F1476 #721DAA #942ADB #AE5EE4

Accessibility & contrast

On white

8.50

#721DAA on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.47

#721DAA on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721DAA

8.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721DAA	#FFFFFF	#000000	##FFFFFF
##721DAA	1.00	8.50	2.47	8.50
#FFFFFF	8.50	1.00	21.00	1.00
#000000	2.47	21.00	1.00	21.00
##FFFFFF	8.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004AAE

Deuteranopia (green-blind)

#004DA7

Tritanopia (blue-blind)

#684465

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #721daa;
/* rgb */ color: rgb(114, 29, 170);
/* oklch */ color: oklch(44.6% 0.205 306.7);

Tailwind

colors: {
  custom: {
    50: '#a065c4',
    500: '#721daa',
    950: '#000000',
  },
}

SCSS

$custom: #721daa;
$custom-light: #a065c4;
$custom-dark: #000000;

JSON

{
  "hex": "#721daa",
  "rgb": {
    "r": 114,
    "g": 29,
    "b": 170
  },
  "hsl": {
    "h": 276.17,
    "s": 70.854,
    "l": 39.02
  },
  "oklch": {
    "l": 0.44585,
    "c": 0.20529,
    "h": 306.7
  },
  "luminance": 0.07358
}

Semantic roles & 50–950 ramp

primary

#721DAA

secondary

#86C85B

accent

#EE3A81

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#0F0613

muted

#7F7A82

Preview Lab

Preview with #721DAA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →