#721DA1#721DA1

#721DA1 is a dark, vivid violet. Relative luminance 0.070; OKLCH L 43.8% C 0.197 H 309.4°. Best body text is #FFFFFF at 8.73:1 contrast (WCAG AA passes).

Color values

HEX	#721DA1
RGB	rgb(114, 29, 161)
HSL	hsl(279, 69%, 37%)
HSV	hsv(279, 82%, 63%)
CMYK	cmyk(29.2%, 82%, 0%, 36.9%)
CIE-LAB	lab(31.87, 56.51, -53.60)
CIE-LCH	lch(31.87, 77.88, 316.51°)
OKLab	oklab(43.85% 0.125 -0.1522)
OKLCH	oklch(43.85% 0.197 309.4)
XYZ	xyz(13.8105, 7.0296, 34.3406)
Luminance	0.0703 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721DA1 #4CA11D

analogous

#301DA1 #721DA1 #A11D8E

triadic

#721DA1 #A1721D #1DA172

tetradic

#721DA1 #A1301D #4CA11D #1D8EA1

square

#721DA1 #A1301D #4CA11D #1D8EA1

split-complementary

#721DA1 #8EA11D #1DA130

monochromatic

#290A39 #4D146D #721DA1 #9726D5 #B058E1

Accessibility & contrast

On white

8.73

#721DA1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.41

#721DA1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721DA1

8.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721DA1	#FFFFFF	#000000	##FFFFFF
##721DA1	1.00	8.73	2.41	8.73
#FFFFFF	8.73	1.00	21.00	1.00
#000000	2.41	21.00	1.00	21.00
##FFFFFF	8.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0048A4

Deuteranopia (green-blind)

#004C9E

Tritanopia (blue-blind)

#6B4060

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #721da1;
/* rgb */ color: rgb(114, 29, 161);
/* oklch */ color: oklch(43.8% 0.197 309.4);

Tailwind

colors: {
  custom: {
    50: '#a065be',
    500: '#721da1',
    950: '#000000',
  },
}

SCSS

$custom: #721da1;
$custom-light: #a065be;
$custom-dark: #000000;

JSON

{
  "hex": "#721da1",
  "rgb": {
    "r": 114,
    "g": 29,
    "b": 161
  },
  "hsl": {
    "h": 278.636,
    "s": 69.474,
    "l": 37.255
  },
  "oklch": {
    "l": 0.43845,
    "c": 0.19702,
    "h": 309.4
  },
  "luminance": 0.07029
}

Semantic roles & 50–950 ramp

primary

#721DA1

secondary

#7DC455

accent

#EC3C7A

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #721DA1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →