#721D99#721D99

#721D99 is a dark, vivid purple. Relative luminance 0.068; OKLCH L 43.2% C 0.190 H 312.0°. Best body text is #FFFFFF at 8.93:1 contrast (WCAG AA passes).

Color values

HEX	#721D99
RGB	rgb(114, 29, 153)
HSL	hsl(281, 68%, 36%)
HSV	hsv(281, 81%, 60%)
CMYK	cmyk(25.5%, 81%, 0%, 40%)
CIE-LAB	lab(31.25, 54.81, -49.75)
CIE-LCH	lch(31.25, 74.02, 317.77°)
OKLab	oklab(43.21% 0.127 -0.1409)
OKLCH	oklch(43.21% 0.19 312)
XYZ	xyz(13.1275, 6.7564, 30.7434)
Luminance	0.0676 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721D99 #44991D

analogous

#341D99 #721D99 #991D82

triadic

#721D99 #99721D #1D9972

tetradic

#721D99 #99341D #44991D #1D8299

square

#721D99 #99341D #44991D #1D8299

split-complementary

#721D99 #82991D #1D9934

monochromatic

#250932 #4C1366 #721D99 #9827CC #B252DE

Accessibility & contrast

On white

8.93

#721D99 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.35

#721D99 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721D99

8.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721D99	#FFFFFF	#000000	##FFFFFF
##721D99	1.00	8.93	2.35	8.93
#FFFFFF	8.93	1.00	21.00	1.00
#000000	2.35	21.00	1.00	21.00
##FFFFFF	8.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00469C

Deuteranopia (green-blind)

#004B96

Tritanopia (blue-blind)

#6D3C5C

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #721d99;
/* rgb */ color: rgb(114, 29, 153);
/* oklch */ color: oklch(43.2% 0.190 312.0);

Tailwind

colors: {
  custom: {
    50: '#9f64b8',
    500: '#721d99',
    950: '#000000',
  },
}

SCSS

$custom: #721d99;
$custom-light: #9f64b8;
$custom-dark: #000000;

JSON

{
  "hex": "#721d99",
  "rgb": {
    "r": 114,
    "g": 29,
    "b": 153
  },
  "hsl": {
    "h": 281.129,
    "s": 68.132,
    "l": 35.686
  },
  "oklch": {
    "l": 0.43209,
    "c": 0.18971,
    "h": 312
  },
  "luminance": 0.06756
}

Semantic roles & 50–950 ramp

primary

#721D99

secondary

#74C151

accent

#EB3D74

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #721D99

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →