#721D96#721D96

#721D96 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 43.0% C 0.187 H 313.0°. Best body text is #FFFFFF at 9.01:1 contrast (WCAG AA passes).

Color values

HEX	#721D96
RGB	rgb(114, 29, 150)
HSL	hsl(282, 68%, 35%)
HSV	hsv(282, 81%, 59%)
CMYK	cmyk(24%, 80.7%, 0%, 41.2%)
CIE-LAB	lab(31.02, 54.18, -48.29)
CIE-LCH	lch(31.02, 72.57, 318.29°)
OKLab	oklab(42.98% 0.1276 -0.1366)
OKLCH	oklch(42.98% 0.187 313)
XYZ	xyz(12.8828, 6.6586, 29.4548)
Luminance	0.0666 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721D96 #41961D

analogous

#361D96 #721D96 #961D7D

triadic

#721D96 #96721D #1D9672

tetradic

#721D96 #96361D #41961D #1D7D96

square

#721D96 #96361D #41961D #1D7D96

split-complementary

#721D96 #7D961D #1D9636

monochromatic

#24092F #4B1363 #721D96 #9927C9 #B350DD

Accessibility & contrast

On white

9.01

#721D96 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.33

#721D96 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721D96

9.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721D96	#FFFFFF	#000000	##FFFFFF
##721D96	1.00	9.01	2.33	9.01
#FFFFFF	9.01	1.00	21.00	1.00
#000000	2.33	21.00	1.00	21.00
##FFFFFF	9.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004599

Deuteranopia (green-blind)

#094B94

Tritanopia (blue-blind)

#6E3B5A

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #721d96;
/* rgb */ color: rgb(114, 29, 150);
/* oklch */ color: oklch(43.0% 0.187 313.0);

Tailwind

colors: {
  custom: {
    50: '#9f64b6',
    500: '#721d96',
    950: '#000000',
  },
}

SCSS

$custom: #721d96;
$custom-light: #9f64b6;
$custom-dark: #000000;

JSON

{
  "hex": "#721d96",
  "rgb": {
    "r": 114,
    "g": 29,
    "b": 150
  },
  "hsl": {
    "h": 282.149,
    "s": 67.598,
    "l": 35.098
  },
  "oklch": {
    "l": 0.42976,
    "c": 0.18698,
    "h": 313
  },
  "luminance": 0.06658
}

Semantic roles & 50–950 ramp

primary

#721D96

secondary

#70C04F

accent

#EA3D71

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #721D96

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →