#721D96#721D96

#721D96 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 43.0% C 0.187 H 313.0°. Best body text is #FFFFFF at 9.01:1 contrast (WCAG AA passes).

Color values

HEX#721D96
RGBrgb(114, 29, 150)
HSLhsl(282, 68%, 35%)
HSVhsv(282, 81%, 59%)
CMYKcmyk(24%, 80.7%, 0%, 41.2%)
CIE-LABlab(31.02, 54.18, -48.29)
CIE-LCHlch(31.02, 72.57, 318.29°)
OKLaboklab(42.98% 0.1276 -0.1366)
OKLCHoklch(42.98% 0.187 313)
XYZxyz(12.8828, 6.6586, 29.4548)
Luminance0.0666 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721D96 #41961D
analogous
#361D96 #721D96 #961D7D
triadic
#721D96 #96721D #1D9672
tetradic
#721D96 #96361D #41961D #1D7D96
square
#721D96 #96361D #41961D #1D7D96
split-complementary
#721D96 #7D961D #1D9636
monochromatic
#24092F #4B1363 #721D96 #9927C9 #B350DD

Accessibility & contrast

On white

9.01
#721D96 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.33
#721D96 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721D96
9.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721D96#FFFFFF#000000##FFFFFF
##721D961.009.012.339.01
#FFFFFF9.011.0021.001.00
#0000002.3321.001.0021.00
##FFFFFF9.011.0021.001.00

Color blindness preview

Protanopia (red-blind)
#004599
Deuteranopia (green-blind)
#094B94
Tritanopia (blue-blind)
#6E3B5A
Achromatopsia (no color)
#494949

Design tokens & code

CSS
--color: #721d96;
/* rgb */ color: rgb(114, 29, 150);
/* oklch */ color: oklch(43.0% 0.187 313.0);
Tailwind
colors: {
  custom: {
    50: '#9f64b6',
    500: '#721d96',
    950: '#000000',
  },
}
SCSS
$custom: #721d96;
$custom-light: #9f64b6;
$custom-dark: #000000;
JSON
{
  "hex": "#721d96",
  "rgb": {
    "r": 114,
    "g": 29,
    "b": 150
  },
  "hsl": {
    "h": 282.149,
    "s": 67.598,
    "l": 35.098
  },
  "oklch": {
    "l": 0.42976,
    "c": 0.18698,
    "h": 313
  },
  "luminance": 0.06658
}

Semantic roles & 50–950 ramp

primary
#721D96
secondary
#70C04F
accent
#EA3D71
background
#FAF6FB
surface
#F4EBF6
border
#CEC6D0
text
#0F0611
muted
#7F7A80

Preview Lab

Preview with #721D96

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721D96 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva