#721D7D#721D7D

#721D7D is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.2% C 0.165 H 322.8°. Best body text is #FFFFFF at 9.60:1 contrast (WCAG AA passes).

Color values

HEX	#721D7D
RGB	rgb(114, 29, 125)
HSL	hsl(293, 62%, 30%)
HSV	hsv(293, 77%, 49%)
CMYK	cmyk(8.8%, 76.8%, 0%, 51%)
CIE-LAB	lab(29.25, 49.19, -35.59)
CIE-LCH	lch(29.25, 60.72, 324.11°)
OKLab	oklab(41.17% 0.1312 -0.0994)
OKLCH	oklch(41.17% 0.165 322.8)
XYZ	xyz(11.0801, 5.9375, 19.9605)
Luminance	0.0594 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721D7D #287D1D

analogous

#421D7D #721D7D #7D1D58

triadic

#721D7D #7D721D #1D7D72

tetradic

#721D7D #7D421D #287D1D #1D587D

square

#721D7D #7D421D #287D1D #1D587D

split-complementary

#721D7D #587D1D #1D7D42

monochromatic

#17061A #45114B #721D7D #9F29AF #C241D3

Accessibility & contrast

On white

9.60

#721D7D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.19

#721D7D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721D7D

9.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721D7D	#FFFFFF	#000000	##FFFFFF
##721D7D	1.00	9.60	2.19	9.60
#FFFFFF	9.60	1.00	21.00	1.00
#000000	2.19	21.00	1.00	21.00
##FFFFFF	9.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F80

Deuteranopia (green-blind)

#2C487B

Tritanopia (blue-blind)

#742F4C

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #721d7d;
/* rgb */ color: rgb(114, 29, 125);
/* oklch */ color: oklch(41.2% 0.165 322.8);

Tailwind

colors: {
  custom: {
    50: '#9e63a3',
    500: '#721d7d',
    950: '#000000',
  },
}

SCSS

$custom: #721d7d;
$custom-light: #9e63a3;
$custom-dark: #000000;

JSON

{
  "hex": "#721d7d",
  "rgb": {
    "r": 114,
    "g": 29,
    "b": 125
  },
  "hsl": {
    "h": 293.125,
    "s": 62.338,
    "l": 30.196
  },
  "oklch": {
    "l": 0.41172,
    "c": 0.16461,
    "h": 322.8
  },
  "luminance": 0.05937
}

Semantic roles & 50–950 ramp

primary

#721D7D

secondary

#52B145

accent

#E54255

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #721D7D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →