#721D7C#721D7C

#721D7C is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.1% C 0.164 H 323.3°. Best body text is #FFFFFF at 9.62:1 contrast (WCAG AA passes).

Color values

HEX	#721D7C
RGB	rgb(114, 29, 124)
HSL	hsl(294, 62%, 30%)
HSV	hsv(294, 77%, 49%)
CMYK	cmyk(8.1%, 76.6%, 0%, 51.4%)
CIE-LAB	lab(29.19, 49.00, -35.06)
CIE-LCH	lch(29.19, 60.25, 324.41°)
OKLab	oklab(41.11% 0.1313 -0.0979)
OKLCH	oklch(41.11% 0.164 323.3)
XYZ	xyz(11.0165, 5.9120, 19.6257)
Luminance	0.0591 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721D7C #277C1D

analogous

#421D7C #721D7C #7C1D57

triadic

#721D7C #7C721D #1D7C72

tetradic

#721D7C #7C421D #277C1D #1D577C

square

#721D7C #7C421D #277C1D #1D577C

split-complementary

#721D7C #577C1D #1D7C42

monochromatic

#170619 #44114A #721D7C #A029AE #C341D3

Accessibility & contrast

On white

9.62

#721D7C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.18

#721D7C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721D7C

9.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721D7C	#FFFFFF	#000000	##FFFFFF
##721D7C	1.00	9.62	2.18	9.62
#FFFFFF	9.62	1.00	21.00	1.00
#000000	2.18	21.00	1.00	21.00
##FFFFFF	9.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E7F

Deuteranopia (green-blind)

#2D487A

Tritanopia (blue-blind)

#742F4B

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #721d7c;
/* rgb */ color: rgb(114, 29, 124);
/* oklch */ color: oklch(41.1% 0.164 323.3);

Tailwind

colors: {
  custom: {
    50: '#9e63a2',
    500: '#721d7c',
    950: '#000000',
  },
}

SCSS

$custom: #721d7c;
$custom-light: #9e63a2;
$custom-dark: #000000;

JSON

{
  "hex": "#721d7c",
  "rgb": {
    "r": 114,
    "g": 29,
    "b": 124
  },
  "hsl": {
    "h": 293.684,
    "s": 62.092,
    "l": 30
  },
  "oklch": {
    "l": 0.41105,
    "c": 0.16374,
    "h": 323.3
  },
  "luminance": 0.05911
}

Semantic roles & 50–950 ramp

primary

#721D7C

secondary

#50B045

accent

#E54354

background

#FAF6FA

surface

#F3EBF3

border

#CDC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #721D7C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →