#721D79#721D79

#721D79 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.9% C 0.161 H 324.6°. Best body text is #FFFFFF at 9.69:1 contrast (WCAG AA passes).

Color values

HEX	#721D79
RGB	rgb(114, 29, 121)
HSL	hsl(295, 61%, 29%)
HSV	hsv(295, 76%, 47%)
CMYK	cmyk(5.8%, 76%, 0%, 52.5%)
CIE-LAB	lab(29.00, 48.44, -33.47)
CIE-LCH	lch(29.00, 58.88, 325.36°)
OKLab	oklab(40.91% 0.1314 -0.0932)
OKLCH	oklch(40.91% 0.161 324.6)
XYZ	xyz(10.8297, 5.8373, 18.6417)
Luminance	0.0584 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721D79 #24791D

analogous

#441D79 #721D79 #791D52

triadic

#721D79 #79721D #1D7972

tetradic

#721D79 #79441D #24791D #1D5279

square

#721D79 #79441D #24791D #1D5279

split-complementary

#721D79 #52791D #1D7944

monochromatic

#170619 #431148 #721D79 #A129AA #C63FD1

Accessibility & contrast

On white

9.69

#721D79 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#721D79 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721D79

9.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721D79	#FFFFFF	#000000	##FFFFFF
##721D79	1.00	9.69	2.17	9.69
#FFFFFF	9.69	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E7C

Deuteranopia (green-blind)

#2F4877

Tritanopia (blue-blind)

#742D49

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #721d79;
/* rgb */ color: rgb(114, 29, 121);
/* oklch */ color: oklch(40.9% 0.161 324.6);

Tailwind

colors: {
  custom: {
    50: '#9e63a0',
    500: '#721d79',
    950: '#000000',
  },
}

SCSS

$custom: #721d79;
$custom-light: #9e63a0;
$custom-dark: #000000;

JSON

{
  "hex": "#721d79",
  "rgb": {
    "r": 114,
    "g": 29,
    "b": 121
  },
  "hsl": {
    "h": 295.435,
    "s": 61.333,
    "l": 29.412
  },
  "oklch": {
    "l": 0.40907,
    "c": 0.16114,
    "h": 324.6
  },
  "luminance": 0.05837
}

Semantic roles & 50–950 ramp

primary

#721D79

secondary

#4DAD45

accent

#E44350

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060F

muted

#7F7A7E

Preview Lab

Preview with #721D79

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →