#721D71#721D71

#721D71 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.4% C 0.154 H 328.5°. Best body text is #FFFFFF at 9.86:1 contrast (WCAG AA passes).

Color values

HEX	#721D71
RGB	rgb(114, 29, 113)
HSL	hsl(301, 59%, 28%)
HSV	hsv(301, 75%, 45%)
CMYK	cmyk(0%, 74.6%, 0.9%, 55.3%)
CIE-LAB	lab(28.51, 46.99, -29.16)
CIE-LCH	lch(28.51, 55.30, 328.18°)
OKLab	oklab(40.4% 0.1316 -0.0807)
OKLCH	oklch(40.4% 0.154 328.5)
XYZ	xyz(10.3593, 5.6491, 16.1644)
Luminance	0.0565 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721D71 #1D721E

analogous

#481D72 #721D71 #721D46

triadic

#721D71 #71721D #1D7172

tetradic

#721D71 #72481D #1D721E #1D4672

square

#721D71 #72481D #1D721E #1D4672

split-complementary

#721D71 #46721D #1D7248

monochromatic

#180618 #411141 #721D71 #A329A1 #CD3CCC

Accessibility & contrast

On white

9.86

#721D71 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.13

#721D71 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721D71

9.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721D71	#FFFFFF	#000000	##FFFFFF
##721D71	1.00	9.86	2.13	9.86
#FFFFFF	9.86	1.00	21.00	1.00
#000000	2.13	21.00	1.00	21.00
##FFFFFF	9.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0F3C73

Deuteranopia (green-blind)

#34476F

Tritanopia (blue-blind)

#762945

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #721d71;
/* rgb */ color: rgb(114, 29, 113);
/* oklch */ color: oklch(40.4% 0.154 328.5);

Tailwind

colors: {
  custom: {
    50: '#9e629a',
    500: '#721d71',
    950: '#000000',
  },
}

SCSS

$custom: #721d71;
$custom-light: #9e629a;
$custom-dark: #000000;

JSON

{
  "hex": "#721d71",
  "rgb": {
    "r": 114,
    "g": 29,
    "b": 113
  },
  "hsl": {
    "h": 300.706,
    "s": 59.441,
    "l": 28.039
  },
  "oklch": {
    "l": 0.404,
    "c": 0.15433,
    "h": 328.5
  },
  "luminance": 0.05648
}

Semantic roles & 50–950 ramp

primary

#721D71

secondary

#45A646

accent

#E34745

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #721D71

Body copy rendered with the generated semantic roles for this colour.

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