#721D71#721D71

#721D71 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.4% C 0.154 H 328.5°. Best body text is #FFFFFF at 9.86:1 contrast (WCAG AA passes).

Color values

HEX#721D71
RGBrgb(114, 29, 113)
HSLhsl(301, 59%, 28%)
HSVhsv(301, 75%, 45%)
CMYKcmyk(0%, 74.6%, 0.9%, 55.3%)
CIE-LABlab(28.51, 46.99, -29.16)
CIE-LCHlch(28.51, 55.30, 328.18°)
OKLaboklab(40.4% 0.1316 -0.0807)
OKLCHoklch(40.4% 0.154 328.5)
XYZxyz(10.3593, 5.6491, 16.1644)
Luminance0.0565 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721D71 #1D721E
analogous
#481D72 #721D71 #721D46
triadic
#721D71 #71721D #1D7172
tetradic
#721D71 #72481D #1D721E #1D4672
square
#721D71 #72481D #1D721E #1D4672
split-complementary
#721D71 #46721D #1D7248
monochromatic
#180618 #411141 #721D71 #A329A1 #CD3CCC

Accessibility & contrast

On white

9.86
#721D71 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.13
#721D71 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721D71
9.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721D71#FFFFFF#000000##FFFFFF
##721D711.009.862.139.86
#FFFFFF9.861.0021.001.00
#0000002.1321.001.0021.00
##FFFFFF9.861.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0F3C73
Deuteranopia (green-blind)
#34476F
Tritanopia (blue-blind)
#762945
Achromatopsia (no color)
#434343

Design tokens & code

CSS
--color: #721d71;
/* rgb */ color: rgb(114, 29, 113);
/* oklch */ color: oklch(40.4% 0.154 328.5);
Tailwind
colors: {
  custom: {
    50: '#9e629a',
    500: '#721d71',
    950: '#000000',
  },
}
SCSS
$custom: #721d71;
$custom-light: #9e629a;
$custom-dark: #000000;
JSON
{
  "hex": "#721d71",
  "rgb": {
    "r": 114,
    "g": 29,
    "b": 113
  },
  "hsl": {
    "h": 300.706,
    "s": 59.441,
    "l": 28.039
  },
  "oklch": {
    "l": 0.404,
    "c": 0.15433,
    "h": 328.5
  },
  "luminance": 0.05648
}

Semantic roles & 50–950 ramp

primary
#721D71
secondary
#45A646
accent
#E34745
background
#FAF6F9
surface
#F3EBF2
border
#CDC6CC
text
#0F060E
muted
#7F7A7E

Preview Lab

Preview with #721D71

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721D71 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva