#721CB4#721CB4

#721CB4 is a mid, highly saturated violet. Relative luminance 0.077; OKLCH L 45.4% C 0.215 H 303.9°. Best body text is #FFFFFF at 8.27:1 contrast (WCAG AA passes).

Color values

HEX	#721CB4
RGB	rgb(114, 28, 180)
HSL	hsl(274, 73%, 41%)
HSV	hsv(274, 84%, 71%)
CMYK	cmyk(36.7%, 84.4%, 0%, 29.4%)
CIE-LAB	lab(33.36, 60.96, -62.58)
CIE-LCH	lch(33.36, 87.36, 314.25°)
OKLab	oklab(45.37% 0.1201 -0.1786)
OKLCH	oklch(45.37% 0.215 303.9)
XYZ	xyz(15.5910, 7.7032, 43.8367)
Luminance	0.0770 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721CB4 #5EB41C

analogous

#261CB4 #721CB4 #B41CAA

triadic

#721CB4 #B4721C #1CB472

tetradic

#721CB4 #B4261C #5EB41C #1CAAB4

square

#721CB4 #B4261C #5EB41C #1CAAB4

split-complementary

#721CB4 #AAB41C #1CB426

monochromatic

#2F0C4A #50147F #721CB4 #922FDF #AE64E7

Accessibility & contrast

On white

8.27

#721CB4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.54

#721CB4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721CB4

8.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721CB4	#FFFFFF	#000000	##FFFFFF
##721CB4	1.00	8.27	2.54	8.27
#FFFFFF	8.27	1.00	21.00	1.00
#000000	2.54	21.00	1.00	21.00
##FFFFFF	8.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DB8

Deuteranopia (green-blind)

#004EB1

Tritanopia (blue-blind)

#64486B

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #721cb4;
/* rgb */ color: rgb(114, 28, 180);
/* oklch */ color: oklch(45.4% 0.215 303.9);

Tailwind

colors: {
  custom: {
    50: '#a166cc',
    500: '#721cb4',
    950: '#000000',
  },
}

SCSS

$custom: #721cb4;
$custom-light: #a166cc;
$custom-dark: #000000;

JSON

{
  "hex": "#721cb4",
  "rgb": {
    "r": 114,
    "g": 28,
    "b": 180
  },
  "hsl": {
    "h": 273.947,
    "s": 73.077,
    "l": 40.784
  },
  "oklch": {
    "l": 0.45366,
    "c": 0.21528,
    "h": 303.9
  },
  "luminance": 0.07703
}

Semantic roles & 50–950 ramp

primary

#721CB4

secondary

#8FCC60

accent

#F03888

background

#FAF6FC

surface

#F4EBF9

border

#CEC6D2

text

#100613

muted

#7F7A82

Preview Lab

Preview with #721CB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →