#721BC9#721BC9

#721BC9 is a mid, highly saturated violet. Relative luminance 0.086; OKLCH L 47.2% C 0.235 H 298.8°. Best body text is #FFFFFF at 7.73:1 contrast (WCAG AA passes).

Color values

HEX#721BC9
RGBrgb(114, 27, 201)
HSLhsl(270, 76%, 45%)
HSVhsv(270, 87%, 79%)
CMYKcmyk(43.3%, 86.6%, 0%, 21.2%)
CIE-LABlab(35.16, 65.93, -72.00)
CIE-LCHlch(35.16, 97.63, 312.48°)
OKLaboklab(47.18% 0.1133 -0.2062)
OKLCHoklch(47.18% 0.235 298.8)
XYZxyz(17.8713, 8.5780, 55.9612)
Luminance0.0858 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721BC9 #72C91B
analogous
#1B1BC9 #721BC9 #C91BC9
triadic
#721BC9 #C9721B #1BC972
tetradic
#721BC9 #C91B1B #72C91B #1BC9C9
square
#721BC9 #C91B1B #72C91B #1BC9C9
split-complementary
#721BC9 #C9C91B #1BC91B
monochromatic
#350D5D #531493 #721BC9 #913CE5 #AF72EC

Accessibility & contrast

On white

7.73
#721BC9 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.72
#721BC9 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721BC9
7.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721BC9#FFFFFF#000000##FFFFFF
##721BC91.007.732.727.73
#FFFFFF7.731.0021.001.00
#0000002.7221.001.0021.00
##FFFFFF7.731.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0053CD
Deuteranopia (green-blind)
#0051C6
Tritanopia (blue-blind)
#5C5177
Achromatopsia (no color)
#535353

Design tokens & code

CSS
--color: #721bc9;
/* rgb */ color: rgb(114, 27, 201);
/* oklch */ color: oklch(47.2% 0.235 298.8);
Tailwind
colors: {
  custom: {
    50: '#a367db',
    500: '#721bc9',
    950: '#000000',
  },
}
SCSS
$custom: #721bc9;
$custom-light: #a367db;
$custom-dark: #000000;
JSON
{
  "hex": "#721bc9",
  "rgb": {
    "r": 114,
    "g": 27,
    "b": 201
  },
  "hsl": {
    "h": 270,
    "s": 76.316,
    "l": 44.706
  },
  "oklch": {
    "l": 0.47182,
    "c": 0.23531,
    "h": 298.8
  },
  "luminance": 0.08578
}

Semantic roles & 50–950 ramp

primary
#721BC9
secondary
#A0D36D
accent
#F33594
background
#FAF6FD
surface
#F4EBFB
border
#CEC6D4
text
#100715
muted
#7F7A83

Preview Lab

Preview with #721BC9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721BC9 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva