#721BB3#721BB3

#721BB3 is a mid, highly saturated violet. Relative luminance 0.076; OKLCH L 45.2% C 0.215 H 304.3°. Best body text is #FFFFFF at 8.32:1 contrast (WCAG AA passes).

Color values

HEX	#721BB3
RGB	rgb(114, 27, 179)
HSL	hsl(274, 74%, 40%)
HSV	hsv(274, 85%, 70%)
CMYK	cmyk(36.3%, 84.9%, 0%, 29.8%)
CIE-LAB	lab(33.17, 61.03, -62.29)
CIE-LCH	lch(33.17, 87.21, 314.41°)
OKLab	oklab(45.21% 0.1211 -0.1778)
OKLCH	oklch(45.21% 0.215 304.3)
XYZ	xyz(15.4662, 7.6160, 43.2943)
Luminance	0.0762 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721BB3 #5CB31B

analogous

#261BB3 #721BB3 #B31BA8

triadic

#721BB3 #B3721B #1BB372

tetradic

#721BB3 #B3261B #5CB31B #1BA8B3

square

#721BB3 #B3261B #5CB31B #1BA8B3

split-complementary

#721BB3 #A8B31B #1BB326

monochromatic

#2E0B49 #50137E #721BB3 #932CDF #AE61E7

Accessibility & contrast

On white

8.32

#721BB3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.52

#721BB3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721BB3

8.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721BB3	#FFFFFF	#000000	##FFFFFF
##721BB3	1.00	8.32	2.52	8.32
#FFFFFF	8.32	1.00	21.00	1.00
#000000	2.52	21.00	1.00	21.00
##FFFFFF	8.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004CB7

Deuteranopia (green-blind)

#004EB0

Tritanopia (blue-blind)

#65476A

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #721bb3;
/* rgb */ color: rgb(114, 27, 179);
/* oklch */ color: oklch(45.2% 0.215 304.3);

Tailwind

colors: {
  custom: {
    50: '#a165cb',
    500: '#721bb3',
    950: '#000000',
  },
}

SCSS

$custom: #721bb3;
$custom-light: #a165cb;
$custom-dark: #000000;

JSON

{
  "hex": "#721bb3",
  "rgb": {
    "r": 114,
    "g": 27,
    "b": 179
  },
  "hsl": {
    "h": 274.342,
    "s": 73.786,
    "l": 40.392
  },
  "oklch": {
    "l": 0.4521,
    "c": 0.2151,
    "h": 304.3
  },
  "luminance": 0.07616
}

Semantic roles & 50–950 ramp

primary

#721BB3

secondary

#8DCC5E

accent

#F03787

background

#FAF6FC

surface

#F4EBF9

border

#CEC6D2

text

#100613

muted

#7F7A82

Preview Lab

Preview with #721BB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →