#721BAA#721BAA
#721BAA is a dark, highly saturated violet. Relative luminance 0.073; OKLCH L 44.4% C 0.207 H 306.8°. Best body text is #FFFFFF at 8.56:1 contrast (WCAG AA passes).
Color values
| HEX | #721BAA |
|---|---|
| RGB | rgb(114, 27, 170) |
| HSL | hsl(277, 73%, 39%) |
| HSV | hsv(277, 84%, 67%) |
| CMYK | cmyk(32.9%, 84.1%, 0%, 33.3%) |
| CIE-LAB | lab(32.40, 59.07, -58.17) |
| CIE-LCH | lch(32.40, 82.90, 315.44°) |
| OKLab | oklab(44.44% 0.1239 -0.1657) |
| OKLCH | oklch(44.44% 0.207 306.8) |
| XYZ | xyz(14.5855, 7.2637, 38.6561) |
| Luminance | 0.0726 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 3.75
Rebeccapurple
#663399
ΔE00 4.77
Purple Blue
#5D21D0
ΔE00 6.50
Violet Blue
#510AC9
ΔE00 6.89
Darkviolet
#9400D3
ΔE00 7.28
Darkmagenta
#8B008B
ΔE00 8.11
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#721BAA #53AA1B
analogous
#2A1BAA #721BAA #AA1B9A
triadic
#721BAA #AA721B #1BAA72
tetradic
#721BAA #AA2A1B #53AA1B #1B9AAA
square
#721BAA #AA2A1B #53AA1B #1B9AAA
split-complementary
#721BAA #9AAA1B #1BAA2A
monochromatic
#2B0A40 #4F1375 #721BAA #9526DC #AF5BE5
Accessibility & contrast
On white
8.56
#721BAA on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.45
#721BAA on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #721BAA
8.56:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##721BAA | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##721BAA | 1.00 | 8.56 | 2.45 | 8.56 |
| #FFFFFF | 8.56 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.45 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.56 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004AAE
Deuteranopia (green-blind)
#004DA7
Tritanopia (blue-blind)
#684365
Achromatopsia (no color)
#4C4C4C
Design tokens & code
CSS
--color: #721baa; /* rgb */ color: rgb(114, 27, 170); /* oklch */ color: oklch(44.4% 0.207 306.8);
Tailwind
colors: {
custom: {
50: '#a065c4',
500: '#721baa',
950: '#000000',
},
}SCSS
$custom: #721baa; $custom-light: #a065c4; $custom-dark: #000000;
JSON
{
"hex": "#721baa",
"rgb": {
"r": 114,
"g": 27,
"b": 170
},
"hsl": {
"h": 276.503,
"s": 72.589,
"l": 38.627
},
"oklch": {
"l": 0.4444,
"c": 0.20689,
"h": 306.8
},
"luminance": 0.07264
}Semantic roles & 50–950 ramp
primary
#721BAA
secondary
#84C958
accent
#EF3980
background
#FAF6FC
surface
#F4EBF8
border
#CEC6D1
text
#100613
muted
#7F7A82