#721BA7#721BA7

#721BA7 is a dark, highly saturated violet. Relative luminance 0.072; OKLCH L 44.2% C 0.204 H 307.7°. Best body text is #FFFFFF at 8.64:1 contrast (WCAG AA passes).

Color values

HEX	#721BA7
RGB	rgb(114, 27, 167)
HSL	hsl(277, 72%, 38%)
HSV	hsv(277, 84%, 65%)
CMYK	cmyk(31.7%, 83.8%, 0%, 34.5%)
CIE-LAB	lab(32.15, 58.42, -56.77)
CIE-LCH	lch(32.15, 81.46, 315.82°)
OKLab	oklab(44.19% 0.1248 -0.1616)
OKLCH	oklch(44.19% 0.204 307.7)
XYZ	xyz(14.3049, 7.1515, 37.1785)
Luminance	0.0715 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721BA7 #50A71B

analogous

#2C1BA7 #721BA7 #A71B96

triadic

#721BA7 #A7721B #1BA772

tetradic

#721BA7 #A72C1B #50A71B #1B96A7

square

#721BA7 #A72C1B #50A71B #1B96A7

split-complementary

#721BA7 #96A71B #1BA72C

monochromatic

#2A0A3E #4E1272 #721BA7 #9624DC #AF58E4

Accessibility & contrast

On white

8.64

#721BA7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.43

#721BA7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721BA7

8.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721BA7	#FFFFFF	#000000	##FFFFFF
##721BA7	1.00	8.64	2.43	8.64
#FFFFFF	8.64	1.00	21.00	1.00
#000000	2.43	21.00	1.00	21.00
##FFFFFF	8.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0049AB

Deuteranopia (green-blind)

#004CA4

Tritanopia (blue-blind)

#694263

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #721ba7;
/* rgb */ color: rgb(114, 27, 167);
/* oklch */ color: oklch(44.2% 0.204 307.7);

Tailwind

colors: {
  custom: {
    50: '#a064c2',
    500: '#721ba7',
    950: '#000000',
  },
}

SCSS

$custom: #721ba7;
$custom-light: #a064c2;
$custom-dark: #000000;

JSON

{
  "hex": "#721ba7",
  "rgb": {
    "r": 114,
    "g": 27,
    "b": 167
  },
  "hsl": {
    "h": 277.286,
    "s": 72.165,
    "l": 38.039
  },
  "oklch": {
    "l": 0.44188,
    "c": 0.20417,
    "h": 307.7
  },
  "luminance": 0.07151
}

Semantic roles & 50–950 ramp

primary

#721BA7

secondary

#81C856

accent

#EF397E

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #721BA7

Body copy rendered with the generated semantic roles for this colour.

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