#721BA0#721BA0

#721BA0 is a dark, vivid violet. Relative luminance 0.069; OKLCH L 43.6% C 0.198 H 309.9°. Best body text is #FFFFFF at 8.82:1 contrast (WCAG AA passes).

Color values

HEX	#721BA0
RGB	rgb(114, 27, 160)
HSL	hsl(279, 71%, 37%)
HSV	hsv(279, 83%, 63%)
CMYK	cmyk(28.8%, 83.1%, 0%, 37.3%)
CIE-LAB	lab(31.58, 56.93, -53.47)
CIE-LCH	lch(31.58, 78.10, 316.79°)
OKLab	oklab(43.61% 0.1268 -0.1519)
OKLCH	oklch(43.61% 0.198 309.9)
XYZ	xyz(13.6753, 6.8996, 33.8623)
Luminance	0.0690 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721BA0 #49A01B

analogous

#301BA0 #721BA0 #A01B8C

triadic

#721BA0 #A0721B #1BA072

tetradic

#721BA0 #A0301B #49A01B #1B8CA0

square

#721BA0 #A0301B #49A01B #1B8CA0

split-complementary

#721BA0 #8CA01B #1BA030

monochromatic

#270937 #4D126C #721BA0 #9724D4 #B153E2

Accessibility & contrast

On white

8.82

#721BA0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.38

#721BA0 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721BA0

8.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721BA0	#FFFFFF	#000000	##FFFFFF
##721BA0	1.00	8.82	2.38	8.82
#FFFFFF	8.82	1.00	21.00	1.00
#000000	2.38	21.00	1.00	21.00
##FFFFFF	8.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0047A3

Deuteranopia (green-blind)

#004B9D

Tritanopia (blue-blind)

#6B3E5F

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #721ba0;
/* rgb */ color: rgb(114, 27, 160);
/* oklch */ color: oklch(43.6% 0.198 309.9);

Tailwind

colors: {
  custom: {
    50: '#a064bd',
    500: '#721ba0',
    950: '#000000',
  },
}

SCSS

$custom: #721ba0;
$custom-light: #a064bd;
$custom-dark: #000000;

JSON

{
  "hex": "#721ba0",
  "rgb": {
    "r": 114,
    "g": 27,
    "b": 160
  },
  "hsl": {
    "h": 279.248,
    "s": 71.123,
    "l": 36.667
  },
  "oklch": {
    "l": 0.43613,
    "c": 0.19783,
    "h": 309.9
  },
  "luminance": 0.06899
}

Semantic roles & 50–950 ramp

primary

#721BA0

secondary

#7AC552

accent

#EE3A78

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #721BA0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →