#721B99#721B99

#721B99 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 43.1% C 0.192 H 312.1°. Best body text is #FFFFFF at 9.00:1 contrast (WCAG AA passes).

Color values

HEX#721B99
RGBrgb(114, 27, 153)
HSLhsl(281, 70%, 35%)
HSVhsv(281, 82%, 60%)
CMYKcmyk(25.5%, 82.4%, 0%, 40%)
CIE-LABlab(31.02, 55.45, -50.11)
CIE-LCHlch(31.02, 74.74, 317.90°)
OKLaboklab(43.05% 0.1285 -0.142)
OKLCHoklch(43.05% 0.192 312.1)
XYZxyz(13.0801, 6.6616, 30.7276)
Luminance0.0666 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721B99 #42991B
analogous
#331B99 #721B99 #991B81
triadic
#721B99 #99721B #1B9972
tetradic
#721B99 #99331B #42991B #1B8199
square
#721B99 #99331B #42991B #1B8199
split-complementary
#721B99 #81991B #1B9933
monochromatic
#240931 #4B1265 #721B99 #9924CD #B34FE0

Accessibility & contrast

On white

9.00
#721B99 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.33
#721B99 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721B99
9.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721B99#FFFFFF#000000##FFFFFF
##721B991.009.002.339.00
#FFFFFF9.001.0021.001.00
#0000002.3321.001.0021.00
##FFFFFF9.001.0021.001.00

Color blindness preview

Protanopia (red-blind)
#00459C
Deuteranopia (green-blind)
#004B96
Tritanopia (blue-blind)
#6D3B5B
Achromatopsia (no color)
#494949

Design tokens & code

CSS
--color: #721b99;
/* rgb */ color: rgb(114, 27, 153);
/* oklch */ color: oklch(43.1% 0.192 312.1);
Tailwind
colors: {
  custom: {
    50: '#9f64b8',
    500: '#721b99',
    950: '#000000',
  },
}
SCSS
$custom: #721b99;
$custom-light: #9f64b8;
$custom-dark: #000000;
JSON
{
  "hex": "#721b99",
  "rgb": {
    "r": 114,
    "g": 27,
    "b": 153
  },
  "hsl": {
    "h": 281.429,
    "s": 70,
    "l": 35.294
  },
  "oklch": {
    "l": 0.43054,
    "c": 0.19152,
    "h": 312.1
  },
  "luminance": 0.06661
}

Semantic roles & 50–950 ramp

primary
#721B99
secondary
#72C24E
accent
#ED3B72
background
#FAF6FB
surface
#F4EBF6
border
#CEC6D0
text
#0F0611
muted
#7F7A80

Preview Lab

Preview with #721B99

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721B99 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva