#721B98#721B98

#721B98 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 43.0% C 0.191 H 312.5°. Best body text is #FFFFFF at 9.03:1 contrast (WCAG AA passes).

Color values

HEX	#721B98
RGB	rgb(114, 27, 152)
HSL	hsl(282, 70%, 35%)
HSV	hsv(282, 82%, 60%)
CMYK	cmyk(25%, 82.2%, 0%, 40.4%)
CIE-LAB	lab(30.95, 55.25, -49.62)
CIE-LCH	lch(30.95, 74.26, 318.07°)
OKLab	oklab(42.98% 0.1288 -0.1406)
OKLCH	oklch(42.98% 0.191 312.5)
XYZ	xyz(12.9978, 6.6287, 30.2944)
Luminance	0.0663 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721B98 #41981B

analogous

#341B98 #721B98 #981B7F

triadic

#721B98 #98721B #1B9872

tetradic

#721B98 #98341B #41981B #1B7F98

square

#721B98 #98341B #41981B #1B7F98

split-complementary

#721B98 #7F981B #1B9834

monochromatic

#240930 #4B1264 #721B98 #9924CC #B34EE0

Accessibility & contrast

On white

9.03

#721B98 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.33

#721B98 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721B98

9.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721B98	#FFFFFF	#000000	##FFFFFF
##721B98	1.00	9.03	2.33	9.03
#FFFFFF	9.03	1.00	21.00	1.00
#000000	2.33	21.00	1.00	21.00
##FFFFFF	9.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00459B

Deuteranopia (green-blind)

#004A95

Tritanopia (blue-blind)

#6D3B5B

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #721b98;
/* rgb */ color: rgb(114, 27, 152);
/* oklch */ color: oklch(43.0% 0.191 312.5);

Tailwind

colors: {
  custom: {
    50: '#9f64b7',
    500: '#721b98',
    950: '#000000',
  },
}

SCSS

$custom: #721b98;
$custom-light: #9f64b7;
$custom-dark: #000000;

JSON

{
  "hex": "#721b98",
  "rgb": {
    "r": 114,
    "g": 27,
    "b": 152
  },
  "hsl": {
    "h": 281.76,
    "s": 69.832,
    "l": 35.098
  },
  "oklch": {
    "l": 0.42975,
    "c": 0.19062,
    "h": 312.5
  },
  "luminance": 0.06628
}

Semantic roles & 50–950 ramp

primary

#721B98

secondary

#70C24D

accent

#ED3B71

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #721B98

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →