#721B97#721B97

#721B97 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.9% C 0.190 H 312.8°. Best body text is #FFFFFF at 9.05:1 contrast (WCAG AA passes).

Color values

HEX#721B97
RGBrgb(114, 27, 151)
HSLhsl(282, 70%, 35%)
HSVhsv(282, 82%, 59%)
CMYKcmyk(24.5%, 82.1%, 0%, 40.8%)
CIE-LABlab(30.87, 55.04, -49.14)
CIE-LCHlch(30.87, 73.78, 318.24°)
OKLaboklab(42.9% 0.129 -0.1391)
OKLCHoklch(42.9% 0.19 312.8)
XYZxyz(12.9163, 6.5960, 29.8649)
Luminance0.0660 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721B97 #40971B
analogous
#341B97 #721B97 #971B7E
triadic
#721B97 #97721B #1B9772
tetradic
#721B97 #97341B #40971B #1B7E97
square
#721B97 #97341B #40971B #1B7E97
split-complementary
#721B97 #7E971B #1B9734
monochromatic
#24082F #4B1263 #721B97 #9924CB #B44DDF

Accessibility & contrast

On white

9.05
#721B97 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.32
#721B97 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721B97
9.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721B97#FFFFFF#000000##FFFFFF
##721B971.009.052.329.05
#FFFFFF9.051.0021.001.00
#0000002.3221.001.0021.00
##FFFFFF9.051.0021.001.00

Color blindness preview

Protanopia (red-blind)
#00449A
Deuteranopia (green-blind)
#024A94
Tritanopia (blue-blind)
#6E3A5A
Achromatopsia (no color)
#494949

Design tokens & code

CSS
--color: #721b97;
/* rgb */ color: rgb(114, 27, 151);
/* oklch */ color: oklch(42.9% 0.190 312.8);
Tailwind
colors: {
  custom: {
    50: '#9f64b6',
    500: '#721b97',
    950: '#000000',
  },
}
SCSS
$custom: #721b97;
$custom-light: #9f64b6;
$custom-dark: #000000;
JSON
{
  "hex": "#721b97",
  "rgb": {
    "r": 114,
    "g": 27,
    "b": 151
  },
  "hsl": {
    "h": 282.097,
    "s": 69.663,
    "l": 34.902
  },
  "oklch": {
    "l": 0.42897,
    "c": 0.18973,
    "h": 312.8
  },
  "luminance": 0.06596
}

Semantic roles & 50–950 ramp

primary
#721B97
secondary
#6FC14C
accent
#EC3B70
background
#FAF6FB
surface
#F4EBF6
border
#CEC6D0
text
#0F0611
muted
#7F7A80

Preview Lab

Preview with #721B97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721B97 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva