#721B96#721B96

#721B96 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.8% C 0.189 H 313.2°. Best body text is #FFFFFF at 9.08:1 contrast (WCAG AA passes).

Color values

HEX	#721B96
RGB	rgb(114, 27, 150)
HSL	hsl(282, 69%, 35%)
HSV	hsv(282, 82%, 59%)
CMYK	cmyk(24%, 82%, 0%, 41.2%)
CIE-LAB	lab(30.79, 54.83, -48.65)
CIE-LCH	lch(30.79, 73.30, 318.42°)
OKLab	oklab(42.82% 0.1292 -0.1377)
OKLCH	oklch(42.82% 0.189 313.2)
XYZ	xyz(12.8354, 6.5637, 29.4390)
Luminance	0.0656 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721B96 #3F961B

analogous

#341B96 #721B96 #961B7D

triadic

#721B96 #96721B #1B9672

tetradic

#721B96 #96341B #3F961B #1B7D96

square

#721B96 #96341B #3F961B #1B7D96

split-complementary

#721B96 #7D961B #1B9634

monochromatic

#23082E #4B1262 #721B96 #9924CA #B44DDF

Accessibility & contrast

On white

9.08

#721B96 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.31

#721B96 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721B96

9.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721B96	#FFFFFF	#000000	##FFFFFF
##721B96	1.00	9.08	2.31	9.08
#FFFFFF	9.08	1.00	21.00	1.00
#000000	2.31	21.00	1.00	21.00
##FFFFFF	9.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004499

Deuteranopia (green-blind)

#064A94

Tritanopia (blue-blind)

#6E3A59

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #721b96;
/* rgb */ color: rgb(114, 27, 150);
/* oklch */ color: oklch(42.8% 0.189 313.2);

Tailwind

colors: {
  custom: {
    50: '#9f63b6',
    500: '#721b96',
    950: '#000000',
  },
}

SCSS

$custom: #721b96;
$custom-light: #9f63b6;
$custom-dark: #000000;

JSON

{
  "hex": "#721b96",
  "rgb": {
    "r": 114,
    "g": 27,
    "b": 150
  },
  "hsl": {
    "h": 282.439,
    "s": 69.492,
    "l": 34.706
  },
  "oklch": {
    "l": 0.42819,
    "c": 0.18883,
    "h": 313.2
  },
  "luminance": 0.06563
}

Semantic roles & 50–950 ramp

primary

#721B96

secondary

#6EC14C

accent

#EC3B6F

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #721B96

Body copy rendered with the generated semantic roles for this colour.

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