#721B95#721B95

#721B95 is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.7% C 0.188 H 313.5°. Best body text is #FFFFFF at 9.11:1 contrast (WCAG AA passes).

Color values

HEX	#721B95
RGB	rgb(114, 27, 149)
HSL	hsl(283, 69%, 35%)
HSV	hsv(283, 82%, 58%)
CMYK	cmyk(23.5%, 81.9%, 0%, 41.6%)
CIE-LAB	lab(30.72, 54.63, -48.16)
CIE-LCH	lch(30.72, 72.82, 318.60°)
OKLab	oklab(42.74% 0.1294 -0.1363)
OKLCH	oklch(42.74% 0.188 313.5)
XYZ	xyz(12.7552, 6.5316, 29.0168)
Luminance	0.0653 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721B95 #3E951B

analogous

#351B95 #721B95 #951B7B

triadic

#721B95 #95721B #1B9572

tetradic

#721B95 #95351B #3E951B #1B7B95

square

#721B95 #95351B #3E951B #1B7B95

split-complementary

#721B95 #7B951B #1B9535

monochromatic

#23082D #4A1261 #721B95 #9A24C9 #B44CDF

Accessibility & contrast

On white

9.11

#721B95 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.31

#721B95 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721B95

9.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721B95	#FFFFFF	#000000	##FFFFFF
##721B95	1.00	9.11	2.31	9.11
#FFFFFF	9.11	1.00	21.00	1.00
#000000	2.31	21.00	1.00	21.00
##FFFFFF	9.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004498

Deuteranopia (green-blind)

#094A93

Tritanopia (blue-blind)

#6E3959

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #721b95;
/* rgb */ color: rgb(114, 27, 149);
/* oklch */ color: oklch(42.7% 0.188 313.5);

Tailwind

colors: {
  custom: {
    50: '#9f63b5',
    500: '#721b95',
    950: '#000000',
  },
}

SCSS

$custom: #721b95;
$custom-light: #9f63b5;
$custom-dark: #000000;

JSON

{
  "hex": "#721b95",
  "rgb": {
    "r": 114,
    "g": 27,
    "b": 149
  },
  "hsl": {
    "h": 282.787,
    "s": 69.318,
    "l": 34.51
  },
  "oklch": {
    "l": 0.42742,
    "c": 0.18793,
    "h": 313.5
  },
  "luminance": 0.06531
}

Semantic roles & 50–950 ramp

primary

#721B95

secondary

#6DC14B

accent

#EC3C6E

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #721B95

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →